Goodwill Industries Swot Analysis

Goodwill Industries – Marketing to a variety of customer types
Goodwill Industries has mainly three types of customers shopping in their stores. Many customers frequent the high-end resale shops because their primary concern is fashion. Goodwill has upscale boutiques and specialty stores in cities throughout the United States that offer donated designer goods and department store labels. These boutiques have daily deliveries, which mean there is much variety and quantity. Goodwill is making a particularly strong push right now to improve their image, reputation, and brand, to promote Goodwill as a cool place to shop. If customers do not find what they are looking for one day, Goodwill urges them to check back the next day. Just as Goodwill sells a variety of items, they also cater to a variety of customers. Bargain shoppers are another type of customer patronizing Goodwill stores. They know that Goodwill stores feature barely used and new items that are offered for a low price which is very appealing to those who thrive on finding the best deals without paying department store prices. In addition to fashion shoppers, there are resellers who know that Goodwill stores are an exceptional choice for their needs. Goodwill offers the best variety at the lowest prices. Resellers, either individuals or companies,
When the economy is doing well, people are working and making money. In turn, Goodwill will have a lot of customers shopping in their stores. Donations are in abundance at this time. As the economy goes through its many phases and slows down, consumers do not have the money to buy products and donations slow down too. Many people decide to sell their belongings on sites such as E-bay rather than donate the items to Goodwill. When Goodwill can’t sell the merchandise, they sell in bulk to recyclers to make room for new merchandise that is coming in. Goodwill moves its merchandise through a descending chain of