Dillards Swot

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COMPANY PROFILE

Dillard's, Inc.

REFERENCE CODE: 9A4854F1-26D7-46CE-AF81-2D85B4DCCB4E
PUBLICATION DATE: 29 Dec 2012
www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Dillard's, Inc.
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Dillard's, Inc.
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Dillard's, Inc.
Company Overview

COMPANY OVERVIEW
Dillard's, Inc. (Dillard's or 'the company') is one of the largest fashion apparel and home furnishing retailers in the US. The company primarily operates in the southwest, southeast and midwest regions of the US. It is headquar tered in Little Rock, Arkansas, and employed about 38,900 people as of Januar y 28, 2012, of whom 8,947 were par t-time employees.

The company recorded revenues of $6,399.8 million in the financial year ended Januar y 2012 (FY2012), an increase of 2.3% over FY2011. The operating profit of the company was $396.7 million in FY2012, an increase of 47.6% over FY2011. The net profit was $463.9 million in FY2012, compared to $179.6 million in FY2011.

KEY FACTS
Head Office

Dillard's, Inc.
1600 Cantrell Road
Little Rock
Arkansas 72201
USA

Phone

1 501 376 5200

Fax
Web Address

http://www.dillards.com

Revenue / turnover 6,399.8
(USD Mn)
Financial Year End

Januar y

Employees

38,900

New York Ticker

DDS

Dillard's, Inc.
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Dillard's, Inc.
SWOT Analysis

SWOT ANALYSIS
Dillard's is one of the largest fashion apparel and home furnishing retailers in the US. Besides offering national brands at its stores, the company also offers private and exclusive brands. Its private and exclusive product range helps it to tap the growing value oriented customer base in the US. Moreover, the exclusivity element attached to the brands enhances the store’s perception as an upscale depar tment store and drives footfall. However, intense competition could lead to price wars and pressurize the company’s margins and cap its market share. Strengths

Weaknesses

Private and exclusive brands enhancing the
exclusivity factor
Various cost-controlling measures driving
profitability

Lack of geographic scale and reach

Opportunities

Threats

Online retail channel to offer oppor tunities
for growth
Growing demand for footwear in the US
The growing US REIT market

Intense competition
Discretionar y spending in the US

Strengths

Private and exclusive brands enhancing the exclusivity factor Besides offering national brands at its stores, Dillard's offers private and exclusive brands. The company's exclusive brand merchandise por tfolio comprises Antonio Melani, Gianni Bini, Roundtree & Yorke and Daniel Cremieux. These exclusive brands are offered at lower price range compared to the national brands. The demand for private label merchandise has gained strength in the US, as customers are increasingly seeking value for money. Though this trend emerged out of the pressurized disposable income in the hands of the customers, the trend is expected to continue even after the country recovers from the economic slowdown.

Dillard's private and exclusive product range helps it to tap the growing value oriented customer base in the US. Since these exclusive and private label brands carr y higher margins, the company's overall profitability is also impacted positively. Moreover, the exclusivity element attached to the brands enhances the store's perception as an upscale depar tment store and drives footfall. Various cost-controlling measures driving profitability

Dillard's, Inc.
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