Organizational and Human Resource Development
The Company’s employees, especially store employees who have direct contact with customers, are very important in providing services to customers, creating motivation, searching for opportunities to improve strategies, as well as developing human resource management processes. Thus, the Company has conducted an Employee Relationship Study and expanded the scope of the study every year. There were additional studies on Field Consultants (FC) which the Company considers as another important group as they connect the work between the Head Office and store branches. Information from the study is used to plan and develop the Company’s human resource management processes so that employees are happy with their work, leading to cross-functional innovative ideas, delivering value to customers and ultimately increasing sales and profits.
An Innovation Culture has been developed and promoted in the organization as the Company realizes that innovation is the heart of developing new businesses, products and services, creating competitive advantage which will lead to sustainable growth. As a result, the Big Crowd of Fish Project and the President Award Project were established with the aim of making employees think out of the box and dare to express their opinions. The projects provide employees opportunities to suggest new ideas which will provide an answer to customers’ needs; ideas which are innovative and creative and will lead to new work procedures or innovations for the organization; or ideas for cost reduction. The Big Crowd of Fish Project focuses on 7-Eleven store employees at the operational level who closely interact with customers while the President Award Project focuses on employees at all levels from both CP All and its subsidiaries.
7-Eleven has continuously placed importance on human resource development as it is the