Industrial Design

Topics: Industrial design, Design, Experience design Pages: 4 (997 words) Published: May 3, 2011
Industrial design is an applied art whereby the aesthetics and usability of products may be improved for marketability and production. The role of an Industrial Designer is to create and execute design solutions towards problems of engineering, usability, marketing, brand development and sales.

Definition of industrial design

Industrial Designers are a cross between a mechanical engineer and an artist. They study both function and form, and the connection between product and the user. They do not design the gears or motors that make machines move, or the circuits that control the movement. And usually, they partner with engineers and marketers, to identify and fulfill needs, wants and expectations.

In Depth
"Industrial Design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer." According to the IDSA (Industrial Design Society of America)

Design, itself, is often difficult to define to non-designers because the meaning accepted by the design community is not one made of words. Instead, the definition is created as a result of acquiring a critical framework for the analysis and creation of artifacts. One of the many accepted (but intentionally unspecific) definitions of design originates from Carnegie Mellon's School of Design, "Design is the process of taking something from its existing state and moving it to a preferred state". This applies to new artifacts, whose existing state is undefined and previously created artifacts, whose state stands to be improved.

According to the (Chartered Society of Designers) design is a force that delivers innovation that in turn has exploited creativity. Their design framework known as the Design Genetic Matrix (TM) determines a set of competences in 4 key genes that are identified to define the make up of designers and communicate to a wide...
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