Imr Assignment F
Assignment F1
Marketing strategy and decision are decided on the basis of internal and external environments of a company or organization. Because of this is necessary to make some important and effective marketing decisions.
Marketing can be described in many different ways depending on which resource you are using. It is a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services, to create exchanges that satisfy individual and organizational objectives. The process of developing a market for goods or services is based on market research. From the above definitions we would have to say that marketing is fulfilling the needs of the company while providing for the stockholders and fulfilling the consumer’s needs and demands and at the same time providing a means of profit for the company.
Marketing environment forces impacting product/service.
In the chocolate bar industry there are three marketing environment forces that will have an impact on the chocolate bar, they are: price of cocoa for making chocolate, cost of transportation, and competition of the market.
* Price of Cocoa for making Chocolate:
The price of the resources are going to make a difference in the ability to make a product that can be priced in a competitive market environment, Taking into account the economy and cost of resources, the pricing is an important part of the product and appeal to the target markets. Pricing of resources may make lower grades of coca more attractive, but the competition may be a key into how much one is willing to sacrifice in terms of product quality or pricing.
* Cost of Transportation:
Due to fuel prices rising, adjustments will have to be made to cover costs. What most likely will be part of the pricing consideration would be making sure that the product arrives in good condition and a timely manner because it will affect the products reception as well as how it is
Marketing strategy and decision are decided on the basis of internal and external environments of a company or organization. Because of this is necessary to make some important and effective marketing decisions.
Marketing can be described in many different ways depending on which resource you are using. It is a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services, to create exchanges that satisfy individual and organizational objectives. The process of developing a market for goods or services is based on market research. From the above definitions we would have to say that marketing is fulfilling the needs of the company while providing for the stockholders and fulfilling the consumer’s needs and demands and at the same time providing a means of profit for the company.
Marketing environment forces impacting product/service.
In the chocolate bar industry there are three marketing environment forces that will have an impact on the chocolate bar, they are: price of cocoa for making chocolate, cost of transportation, and competition of the market.
* Price of Cocoa for making Chocolate:
The price of the resources are going to make a difference in the ability to make a product that can be priced in a competitive market environment, Taking into account the economy and cost of resources, the pricing is an important part of the product and appeal to the target markets. Pricing of resources may make lower grades of coca more attractive, but the competition may be a key into how much one is willing to sacrifice in terms of product quality or pricing.
* Cost of Transportation:
Due to fuel prices rising, adjustments will have to be made to cover costs. What most likely will be part of the pricing consideration would be making sure that the product arrives in good condition and a timely manner because it will affect the products reception as well as how it is