Crm Essay
The Research of Seven Stages on the Internet Marketing
YUAN Jianlin Hebei Normal University of Science and Technology, Hebei, China, 066004 yuanjianl@126.com Abstract: With the popularity of E-commerce and the development of management inform management technology, the Internet marketing becomes more and more extensive. On this open condition of electronic commerce, the need of distribution accordingly is higher than before. Considering on this, this article has analyze and study the internet marketing. Different corporations can implement different strategy to improve the competition and get high profit. Keywords: Internet marketing, product, price
1 Introduction
At its core, the mission of marketing is to attract and retain customers. To accomplish this goal, a traditional bricks-and-mortar marketer uses a variety of marketing variables—including pricing, advertising, and channel choice—to satisfy current and new customers. In this context, the standard marketing-mix toolkit includes such mass-marketing levers as television advertising, direct mail, and public relations, as well as customer-specific marketing techniques such as the use of sales reps. With the emergence of the Internet and its associated technology enabled screen-to-face interfaces, a [1] new era of marketing has emerged . Well-respected academics and practitioners have called for new rules and urged debate about fundamental tenets of marketing, including segmentation, mass marketing, and regionalized programs. At the other extreme, pundits and academics have argued that both the basic building blocks of marketing strategy and the pathways to competitive advantage have remained the same.
2 Definitions and Scope of Internet Marketing
It is perhaps best to begin with the basic American Marketing Association definition of marketing: Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, good and service, to create exchanges that satisfy
YUAN Jianlin Hebei Normal University of Science and Technology, Hebei, China, 066004 yuanjianl@126.com Abstract: With the popularity of E-commerce and the development of management inform management technology, the Internet marketing becomes more and more extensive. On this open condition of electronic commerce, the need of distribution accordingly is higher than before. Considering on this, this article has analyze and study the internet marketing. Different corporations can implement different strategy to improve the competition and get high profit. Keywords: Internet marketing, product, price
1 Introduction
At its core, the mission of marketing is to attract and retain customers. To accomplish this goal, a traditional bricks-and-mortar marketer uses a variety of marketing variables—including pricing, advertising, and channel choice—to satisfy current and new customers. In this context, the standard marketing-mix toolkit includes such mass-marketing levers as television advertising, direct mail, and public relations, as well as customer-specific marketing techniques such as the use of sales reps. With the emergence of the Internet and its associated technology enabled screen-to-face interfaces, a [1] new era of marketing has emerged . Well-respected academics and practitioners have called for new rules and urged debate about fundamental tenets of marketing, including segmentation, mass marketing, and regionalized programs. At the other extreme, pundits and academics have argued that both the basic building blocks of marketing strategy and the pathways to competitive advantage have remained the same.
2 Definitions and Scope of Internet Marketing
It is perhaps best to begin with the basic American Marketing Association definition of marketing: Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, good and service, to create exchanges that satisfy
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