Impression Management
IMPRESSION MANAGEMENT
P.K. MATHAN RAJ*
JAISON SAMUEL*
Abstract:
The desire to make favorable impression on others is a strong one, so most of us do our best to look good to others. These efforts are worth the trouble. Persons who can perform impression management successfully do often gain important advantages in many situations. Impression Management (IM) is the goal-directed activity of controlling or regulating information in order to influence the impressions formed by an audience. Through impression management, people try to shape an audience's impressions of a person, object, event, or idea. When people are trying to control impressions of themselves, as opposed to other people or entities, the activity is called self-presentation.
Impression Management methods are often used during job interviews that the organization conduct with applicants for various jobs in order to choose the best candidates. This paper emphasizes on IM use and Effectiveness in Job Interviews which involves the influence of personality, strength of the situation and its implication on practice. On an average 33% of employees attempt to change their personality to fit in an interview. 4 out of 10 employees have a different view of their boss’s personality now to the one they saw at the interview. This paper discusses about the tactics of IM which can be followed in the job interviews wherein individuals who are high in self-monitoring are more likely than individuals who are low in self-monitoring to engage in impression management tactics. It talks about the art of self-branding. In individual level, brand symbolism provides moderation effects for in-group and out-group association. For in-group, symbolic brand has a stronger communicating effect than non-symbolic brand; for out-group, only symbolic brand used to differentiate one from out-group.
Keywords: Impression Management, Self-Presentation, Self-Monitoring, Self-Branding, In-Group, Out-Group.
P.K. MATHAN RAJ*
JAISON SAMUEL*
Abstract:
The desire to make favorable impression on others is a strong one, so most of us do our best to look good to others. These efforts are worth the trouble. Persons who can perform impression management successfully do often gain important advantages in many situations. Impression Management (IM) is the goal-directed activity of controlling or regulating information in order to influence the impressions formed by an audience. Through impression management, people try to shape an audience's impressions of a person, object, event, or idea. When people are trying to control impressions of themselves, as opposed to other people or entities, the activity is called self-presentation.
Impression Management methods are often used during job interviews that the organization conduct with applicants for various jobs in order to choose the best candidates. This paper emphasizes on IM use and Effectiveness in Job Interviews which involves the influence of personality, strength of the situation and its implication on practice. On an average 33% of employees attempt to change their personality to fit in an interview. 4 out of 10 employees have a different view of their boss’s personality now to the one they saw at the interview. This paper discusses about the tactics of IM which can be followed in the job interviews wherein individuals who are high in self-monitoring are more likely than individuals who are low in self-monitoring to engage in impression management tactics. It talks about the art of self-branding. In individual level, brand symbolism provides moderation effects for in-group and out-group association. For in-group, symbolic brand has a stronger communicating effect than non-symbolic brand; for out-group, only symbolic brand used to differentiate one from out-group.
Keywords: Impression Management, Self-Presentation, Self-Monitoring, Self-Branding, In-Group, Out-Group.