Importance of Internet Technology in Aviation

Topics: Airline, Northwest Airlines, Airport Pages: 4 (1182 words) Published: March 14, 2013
This article demonstrates that the advent of internet has entirely revolutionised the way in which aviation industry operates. Such internet technologies are now becoming crucial for the rapid developing field of airline industry to enhance operational efficiency, improve its marketing and distribution strategy, and control cost, however, the most prominently, to improve the travelling experience of customers and service quality. The purpose of this article is to examine on how the internet has impacted in the Airline and Airport industry, whilst highlighting the instant development and advantages which internet has contributed for the overall success to the airline industry. In the other hand, this article also enlightens the internet benefits to the customers where they are now more access to flexible and speedy services as well as more affordable service than ever. Additionally, this article also aims to emphasise the use and significance role of Web 2.0 in contemporary airline industry and further discuss as how it has facilitated airliners to improve in the communication and maintain relationship with their existing customers with taking into consideration of the needs of today’s consumers with increasing demand for air travel.

According to Doganis (2006, p. 197) the Whole process of ‘doing business’ is being transformed. Thanks to the evolving internet technologies which has been enabling airline companies in delivering speedier check-in processes, and self-service devices to provide them with higher degree of flexibility and control over their own travel arrangements. Taneja (2011) check-in is one area where airlines and airports have clearly deployed advancing technology to reduce operating costs and improve passenger service. Modern technology such as internet web and Mobile devices is enabling passengers to manage their flight booking, check the status of their flight, check-in, receive boarding passes (these can be printed off site or sent...
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