Jetblue - Strategic Analysis
Strategic Analysis
Of
JetBlue Airways
Executive Summary This report on JetBlue identifies how they have become an innovator in the airline industry by targeting customers who value a low-cost, customer conscious airline. They have formulated strategies that have enabled them to operate in a highly efficient and effective manner while realizing the importance of aligning their strategies with their environment. The report thoroughly discusses the strengths and weaknesses that the company possesses in their internal environment, followed by an in-depth analysis of the threats and opportunities of existing within their external environment. The strategy of the company is analyzed in comparison with both their internal and external environment in order to formulate possible strategic recommendations. Proper implementation strategies of the recommendations are also given to identify how the company can be better aligned with its environment and continue to grow as a highly successful company in the airline industry. Strategic Analysis of JetBlue Airways
This report is an extensive analysis of JetBlue’s overall corporate strategies and how well they are aligned with their internal and external environments. It will focus on the company’s strengths, weaknesses, opportunities, and threats that exist as well as identify possible ways in which they can improve the overall efficiency and effectiveness of the organization. As a relatively new airline JetBlue has redefined the industry by utilizing a combination of low-cost and differentiation as their core strategy. Since the company’s inception in 1999 they have become an innovator of new ideas and have led other airlines to follow some of their own practices due to the overall success of the company. JetBlue has succeeded as an airline that targets travelers who want a low-fare, high-value, customer service oriented flight to and from specific locations in popular metropolitan areas. To comprehend
Of
JetBlue Airways
Executive Summary This report on JetBlue identifies how they have become an innovator in the airline industry by targeting customers who value a low-cost, customer conscious airline. They have formulated strategies that have enabled them to operate in a highly efficient and effective manner while realizing the importance of aligning their strategies with their environment. The report thoroughly discusses the strengths and weaknesses that the company possesses in their internal environment, followed by an in-depth analysis of the threats and opportunities of existing within their external environment. The strategy of the company is analyzed in comparison with both their internal and external environment in order to formulate possible strategic recommendations. Proper implementation strategies of the recommendations are also given to identify how the company can be better aligned with its environment and continue to grow as a highly successful company in the airline industry. Strategic Analysis of JetBlue Airways
This report is an extensive analysis of JetBlue’s overall corporate strategies and how well they are aligned with their internal and external environments. It will focus on the company’s strengths, weaknesses, opportunities, and threats that exist as well as identify possible ways in which they can improve the overall efficiency and effectiveness of the organization. As a relatively new airline JetBlue has redefined the industry by utilizing a combination of low-cost and differentiation as their core strategy. Since the company’s inception in 1999 they have become an innovator of new ideas and have led other airlines to follow some of their own practices due to the overall success of the company. JetBlue has succeeded as an airline that targets travelers who want a low-fare, high-value, customer service oriented flight to and from specific locations in popular metropolitan areas. To comprehend