Implementing Disney in Germany
Executive Summary
Since deciding to establish a theme park in Germany, Disney understands there are various challenges they may face. They are aware that values and norms vary across the globe and issues may arise surrounding cultural differences. Disney wishes to maintain the company’s corporate values while being able to adjust to customer and employee expectations in order to maintain satisfaction. It is imperative that Disney has the appropriate information to effectively execute a successful expansion into the country.
To avoid any problematic situations Disney has identified the need for an analysis on Germany’s best practices regarding topics related to the managing of a theme park. The report to follow shows extensive examination into location selection, dining in Germany, the country’s tastes and habits, communication practices, recruitment and selection, leading and motivating and the expatriate lifestyle.
Munich has been selected as the location for various different reasons, the characteristics of the city give Disney the best possible set up for the theme park, allowing for a sustainable and lucrative future. Munich’s location allows easy accessibility from surrounding countries as well as it being a key transportation hub within the country.
Dining practices are one of the most obvious cultural differences from Germany to the United States, and Disney must be able to replicate what is common within the country, within their park. Examination has shown snacks such as Bavarian pretzels and meals containing sausages should be available throughout the park. Furthermore Disney should be aware of the beer culture in Germany and the Munich area, they should accommodate these tastes to best appeal towards the German market.
Research into tastes and habits has identified Germany being made up of a combination of varying demographics. On the whole the country values regime and punctuality, they are not recognised for being open and personal when
Since deciding to establish a theme park in Germany, Disney understands there are various challenges they may face. They are aware that values and norms vary across the globe and issues may arise surrounding cultural differences. Disney wishes to maintain the company’s corporate values while being able to adjust to customer and employee expectations in order to maintain satisfaction. It is imperative that Disney has the appropriate information to effectively execute a successful expansion into the country.
To avoid any problematic situations Disney has identified the need for an analysis on Germany’s best practices regarding topics related to the managing of a theme park. The report to follow shows extensive examination into location selection, dining in Germany, the country’s tastes and habits, communication practices, recruitment and selection, leading and motivating and the expatriate lifestyle.
Munich has been selected as the location for various different reasons, the characteristics of the city give Disney the best possible set up for the theme park, allowing for a sustainable and lucrative future. Munich’s location allows easy accessibility from surrounding countries as well as it being a key transportation hub within the country.
Dining practices are one of the most obvious cultural differences from Germany to the United States, and Disney must be able to replicate what is common within the country, within their park. Examination has shown snacks such as Bavarian pretzels and meals containing sausages should be available throughout the park. Furthermore Disney should be aware of the beer culture in Germany and the Munich area, they should accommodate these tastes to best appeal towards the German market.
Research into tastes and habits has identified Germany being made up of a combination of varying demographics. On the whole the country values regime and punctuality, they are not recognised for being open and personal when