Disney Business Plan
Disney Business Plan
MGT/449 Quality Management and Productivity
Overview
After close examination of current cost, long wait in lines, safety for guest and employees, guest relations, and employee recruitment and retention the factors which influenced the level of planning needed to accomplish this growth within Disney will not only reveal Disney's effective business practices and tactics but will also highlight the strengths and weaknesses of this monolithic organization. Disney's outlook on planning, centers on their commitment to family entertainment, customer satisfaction, quality, diversification of markets, innovation, management reorganization and corporate restructuring when necessary. The customer has continued to possess the primary power in determining what is acceptable in terms of product and their influence carries great weight in Disney’s model of planning a winning strategy.
In our efforts to improve the overall Disneyland experience we decided to try and focus on solving the problems of high cost, long lines, and park employees and customer safety. As a group, we came up with several possible solutions to deal with these problems. We were successful in improving overall park safety; however, we could not come up with a solid solution to lower cost, and improve the wait time for the attractions.
Rising Cost Issue One of the biggest challenges facing the entertainment leader is the continuous rising cost to the company which is passed on to the consumer. Therefore, Disney’s pricing strategy becomes one of major importance to its long-range plan. In order for Disney to maintain and attract a solid customer base they must find new ways to cut costs and pass the savings on to the consumer. Strict safety codes and regulations govern the availability and release of existing and new rides at the Disney Parks and non conformity can result in a shut down of park features. Also, currently extremely high gas prices have a negative impact on park
MGT/449 Quality Management and Productivity
Overview
After close examination of current cost, long wait in lines, safety for guest and employees, guest relations, and employee recruitment and retention the factors which influenced the level of planning needed to accomplish this growth within Disney will not only reveal Disney's effective business practices and tactics but will also highlight the strengths and weaknesses of this monolithic organization. Disney's outlook on planning, centers on their commitment to family entertainment, customer satisfaction, quality, diversification of markets, innovation, management reorganization and corporate restructuring when necessary. The customer has continued to possess the primary power in determining what is acceptable in terms of product and their influence carries great weight in Disney’s model of planning a winning strategy.
In our efforts to improve the overall Disneyland experience we decided to try and focus on solving the problems of high cost, long lines, and park employees and customer safety. As a group, we came up with several possible solutions to deal with these problems. We were successful in improving overall park safety; however, we could not come up with a solid solution to lower cost, and improve the wait time for the attractions.
Rising Cost Issue One of the biggest challenges facing the entertainment leader is the continuous rising cost to the company which is passed on to the consumer. Therefore, Disney’s pricing strategy becomes one of major importance to its long-range plan. In order for Disney to maintain and attract a solid customer base they must find new ways to cut costs and pass the savings on to the consumer. Strict safety codes and regulations govern the availability and release of existing and new rides at the Disney Parks and non conformity can result in a shut down of park features. Also, currently extremely high gas prices have a negative impact on park