Preview

Impact of Media

Good Essays
Open Document
Open Document
906 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Impact of Media
Media plays an extensive role in an individual’s daily life. Right from the second you wake up till you go to bed after saying goodnight to your wife, kid, parents, siblings or friends, you are surrounded in a world built just for you by the media. With the advent of advanced technology, there has been a drastic shift from the telegraph, and then the radio, newspapers, magazines and now to the most widely used- the internet.
Our daily activities depend heavily on the information that is provided to each one, and the way that is communicated to them, be it entertainment, hard or soft news, personal relationships, travelling, or even healthcare.
The influence of the mass media operates with the mission of providing one with more information than they might have expected.
This could relate to the decisions made at the workplace which may be based on the information that come from television, newspapers, the internet, friends, family or any other related individual. The mass media works is like a pull factor- it just drags you into its world, and makes you believe that whatever you do, you see and you hear is true, and the most trustable. They come to you, not just to provide information, but also to lead you into their world, which ultimately makes you realize that most of the decisions, values and beliefs are based on what we know for a fact, our assumptions and our own experience.

Development of media through the ages
Media is basically dominated by five major companies. They are Time Warner, VIACOM, Vivendi Universal, Walt Disney, and News Corp. These companies own 95% of all the media we get every day. They cover up the major entertainment parks, entertainment movie studios, television and radio broadcast networks and programming, video news and sports entertainment. With different opinions and beliefs shaped by people depending on the various elements that are provided by these media companies, it is important to keep a check on how they might bring a

You May Also Find These Documents Helpful

  • Good Essays

    Social Media Bias

    • 790 Words
    • 4 Pages

    For instance, many media outlets are seeking economic gain instead of seeking the truth. Daniel Sutter illustrates this point in his research, showing how the media is focused on generating revenue (402). Consequently, the media is encouraging bias in order to attract and maintain a loyal following and source of revenue. In fact, through the use of the internet, alternative news sources are able to produce news that is usually “not fact-checked or is simply false” (The President and the Press 21). In order to stay competitive many mainstream sources are then forced to publish more biased articles. This increase in the publication of biased articles among mainstream sources is now allowing the media to clarify the facts and then formulate the facts into opinions. All in all, this is greatly affecting politics by forcing citizens to rely on the media to form their opinions (Perse 82). For example, Gregory Martin and Ali Yurukoglu reveal how the increase of bias in the media creates a polarization in the political parties (37). As noted by Martin and Yurukoglu, “the increase in polarization depends critically on the existence of both a persuasive effect and a taste for like-minded news” (4). They also observed that by watching certain news sources like “FNC increases the probability of voting Republican in presidential elections” (Martin and Yurukoglu 37). Beyond that there are several examples of the media affecting political decisions. In particular the birther issue of Obama’s 2008 election showed how a blatant lie spread by the press caused many voters to reconsider their decision (Lewandowsky 118). In brief, the media is seeking greater success and therefore misinforming many…

    • 790 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Gmail Sociology Paper 2

    • 629 Words
    • 1 Page

    Information displayed in mainstream media is often filtered down for the general public to digest. Receiving…

    • 629 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    The media has always been an important aspect in people’s lives. Everyone always wants to know the latest news and what’s going on in the world. A few decades ago, the main forms of communication were newspapers and radio. Now days, people have plenty of options to receive news whether from radio, cable networks, or online. This has opened doors to many media outlets, which has created news to be more biased. In a society where information used to be interpreted by few to many, this has now changed shifts to where information has become much more inclusive and more people have the chance to get their voices heard making the media much more biased than ever before.…

    • 1011 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Overall, the media is a smart but sly business. They can easily influence us in bad ways, just like in Animal Farm, when Squealer lied to the animals many times for the pigs to have their way. From exaggerating stories to creating propaganda to covering up stories, the media can really control us without us realizing. Although it may be helpful sometimes, we need to be cautious of what we are…

    • 640 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Finance

    • 646 Words
    • 3 Pages

    Nowadays, mass media are playing an important role in every field. Either a positive news or negative news can have a big effect…

    • 646 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Effects of Mass Media

    • 856 Words
    • 4 Pages

    Over the last century mass media has evolved and transformed into many different forms; from books and magazines to television and the Internet. Through the ages mass communication has been broken down into eras, such as; oral, written, print, electronic, and digital. The past one hundred years the main forms of mass communication have been through the print, electronic, and digital eras.…

    • 856 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Today’s technology allows access to a multitude of mass media resources. With the advent of the internet and the ability to get news and information 24 hours a day makes it easy to affect public perception on an enormous level, at lightning speed.…

    • 1642 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Wag the Dog

    • 1200 Words
    • 5 Pages

    In today’s dynamic world we rely on different sources of information using varieties of information technologies. We depend on the various mass media for information about events in and outside of the United States. This information influences, and often shapes the view of our country and the world, and helps us determine the position on issues that affect us. The media indeed shapes our reality. Media is and will always be the conductor between a government and the people they govern. We the people are the ones that believe and trust in most cases the information that we receive. Especially when this information comes from a seemingly trusted source, we tend not to doubt anything that we hear. A very good example of how media can interpreter anything and how ethical issues, interpersonal and organizational perspectives play an important role in our life is the movie Wag the Dog.…

    • 1200 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Identity and Belonging

    • 719 Words
    • 3 Pages

    The media provides information about our surroundings and has the power to change our thoughts. Many of the information that the media provides us may sometimes be positives and sometimes be…

    • 719 Words
    • 3 Pages
    Good Essays
  • Good Essays

    In the past century, media has grown exponentially. Starting off with the newspaper, then going to the radio, then eventually the television and now to cell phones, media has become a huge role in today’s society. It is our source for news. Media has become a crucial necessity in recent times. With media, news is able to spread faster around the world than it ever has before. Media has a very important role in society, specifically with the improvements on the spread of information.…

    • 1145 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The influential power of the media is not an issue to be taken lightly. This influence can harbor tremendous benefits, or catastrophic consequences.…

    • 809 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Media has become majority of the populations every day routine, it is easy to access because it is everywhere, television, magazines, newspapers, telemarketing, billboards, and the one of fastest growing source the Internet. In the hyper era of technology we are currently in, year by year it is easier to deliver effectively a message to another person. With these advancements comes not just communication of basic needs but also more and more advertising. Some of the messages the media carries may influence people in nearly every decision they make. Some may say that this is not necessarily true and that people have the will power to decide for themselves. And this may all depend on the point of view. Are you…

    • 1809 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Synthesis Essay On Racism

    • 1629 Words
    • 7 Pages

    The general public's viewpoint on an issue or a person is affected by how the media covers it.…

    • 1629 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Media Influences

    • 1285 Words
    • 6 Pages

    When we as individuals have the desire to learn more about current events and the condition of the world it is only natural that we turn our focus towards the mediums that broadcast the information in which we are seeking. These information sources can be televisions, newspapers, magazines, and/or the most recent technological phenomenon, known as the internet. As of late, devices such as the television have been proven to be much more than just an amusement for many Americans. With awareness of the power that television possesses, it has arguably become a given that the content broadcasted through a television also possesses great influence. The media is becoming an ever more powerful force in shaping the world's perception of itself. An individual's struggle to develop, and maintain a unique identity and self-understanding apart from media's influence is steadily becoming increasingly difficult for the youths of today. When the people of the world absorb the many manifestations of the media they believe they are simply viewing reality, but in actuality, the media often proves itself it to be the sole instigator of stereotypes, as well as the creator of adverse social problems that often plague our society.…

    • 1285 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The media surrounds each of us with every turn we take. With television, movies, radio, and magazines available almost anywhere it’s easy to see how the media can have a major impact on someone’s perception. The media determines what is “popular”. It tells us what to wear, places to visit, foods to buy, many times without us even realizing. Personally I looked up to many…

    • 476 Words
    • 2 Pages
    Good Essays