Ikea Marketing Mix Analysis

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By 2030, Qatar intends to be an advance society that is capable of sustaining its development and providing a high standard of living for its people. The National Vision addresses 4 major challenges facing Qatar: Human development, Social Development, Economic development and Environment development.

For human development, Qatar will enable people to participate in the global renaissance through establishing a strong educational and sophisticated health system. Qatar aims to build a solid educational foundation to keep pace with its global standards by following an educational curriculum through training programs that fits the labor market and people ambitions. Moreover, Qatar is working improving its healthcare and remedial services to enhance the health community in Qatar with an affordable cost for everyone. Furthermore, Qatar will aim to encourage Qataris to hold senior management positions, and increase employment opportunities for women by developing their qualifications through training programs for both the public and private sectors.

Another pillar that Qatar is developing for the 2030 vision is the social development. For social care and protection, Qatar makes sure its citizens are always capable of being flexible when dealing with the life requirements. This is obtained by offering them; support, care, and social protection. Qatar is also developing the sound social structure which aims on building a safe, secure, and stable society based on strong, effective institutions that promote tolerance, benevolence, constructive dialogue, and openness toward other culture, while still holding on to the Islamic identity. Qatar is also taking care of its international cooperation, as it will make sure it reflect its role within the framework of the Gulf Cooperation Council, the Arab League, and the Organization of Islamic Conference. It will also show responsibility in different political matters including international security...
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