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ideal job
Service Management
Service Event Observation Evaluation
HB-105
Student Name
Chen Yaohua

Name of Business/Organization: Starbucks
Time/Date of Visit:
9/5/2014
Location:
Eppley Center

Type of Business/Organization:
Retail Food Service Service Non-Profit

Big Box

Contract/Dormitory

Lodging

Government

Grocery

Quick Service

Finance

Public Svc

Department Store

Family Dining

Communications

Other

Discount

Fine Dining

Utilities

Independent

Specialty/Kiosk

Other

Other

Other

1. What was the customer’s reason for visiting the business?
The main purpose of visiting the business for customer was to compare with different customer service and choose the best one.

2. Was the customer acknowledged in a professional, business-like manner?
NO, most of customers didn't know multiple information of technical business. They only get the goods what they need.

3. Describe the service event you are documenting, in detail:
a. Who was involved?
The employees in school Starbucks.

b. What did the customer do?
1) They pointed out what they need, such as the type of coffee and snacks.
2) They communicated with employees frequently in order to experience good service.
c. What did the front-line employee(s) do?
They provide a wonderful experience for guests that they won’t leave. They also figure what a customer’s needs.

d. What was the manager’s reaction or role, (If applicable)?
1) They treated guests to a wonderful experience. For instance, they listened to the customer’s needs and anticipated a customer’s needs.

e. Rate the overall service experience:  A  B  C  D  E

4. If you were the manager in this event, what service barriers did you observe, and what would be your action plan to remove them?
The only question was that there was lack of employees, I would

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