Ict in Printing Industry

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The European e-Business Market Watch

Sector Report No. 03-I (July 2005) ICT and Electronic Business in the

Publishing & Printing Industry
Key issues and case studies

European Commission
Enterprise & Industry Directorate General

Publishing and printing

The e-Business W@tch
The European Commission, Enterprise & Industry Directorate General, launched the e-Business W@tch to monitor the growing maturity of electronic business across different sectors of the economy in the enlarged European Union, EEA and Accession countries. Since January 2002, the e-Business W@tch has analysed ebusiness developments and impacts in manufacturing, financial and service sectors. Results are continuously being published on the internet and can be accessed or ordered via the Europa server or directly at the e Business W@tch website (www.europa.eu.int/comm/enterprise/ict/policy/watch/index.htm or www.ebusinesswatch.org). This report is the first Sector Impact Study on electronic business in the publishing and printing industry published by the e-Business W@tch in the 2005 period. It builds on previous e-business studies in the Media and Printing Industry sector from 2002 and 2003. This study focuses on specific issues which were found to be particularly relevant for the sector at stake and features case studies on how companies use ICT for conducting business in this industry.

Disclaimer
Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of the following information. The views expressed in this report are those of the authors and do not necessarily reflect those of the European Commission. Nothing in this report implies or expresses a warranty of any kind. Results from this report should only be used as guidelines as part of an overall strategy. For detailed advice on corporate planning, business processes and management, technology integration and legal or tax issues, the services of a professional should be obtained.

Acknowledgements
This report was prepared by empirica GmbH on behalf of the European Commission, Enterprise & Industry Directorate General. It is part of a deliverable in the context of the e-Business W@tch, which is implemented by a team consisting of empirica GmbH (co-ordinating partner), Berlecon Research, Databank Consulting, DIW Berlin, Lios Geal Consultants, RAMBØLL Management, and Salzburg Research, based on a service contract with the European Commission. e-Business W@tch would like to thank Jesús Galván, Professor of e-business in the MBA of Schiller International University (Madrid Campus), who is a member of the e-Business W@tch Industry Advisory Board in 2005, for reviewing the draft report and providing valuable comments and suggestions.

Contact
For further information about this Sector Study or the e-Business W@tch, please contact:

empirica Gesellschaft für Kommunikationsund Technologieforschung mbH Oxfordstr. 2 DE-53111 Bonn, Germany Fax: (49-228) 98530-12 info@empirica.com

e-Business W@tch c/o empirica GmbH Oxfordstr. 2 DE-53111 Bonn, Germany Fax: (49-228) 98530-12 info@ebusiness-watch.org

European Commission Enterprise & Industry DirectorateGeneral Technology for innovation, ICT industries and e-business Fax: (32-2) 2967019 entr-innov-ict-ebiz@cec.eu.int

Rights Restrictions
Any reproduction or republication of this report as a whole or in parts without prior authorisation is strictly prohibited. Bonn / Brussels, 2005

July 2005

2

Publishing and printing

Table of Contents
Introduction to the e-Business W@tch ............................................................4 Executive Summary.........................................................................................7 e-Business in the Publishing and Printing Industry: Major Trends and Business Challenges ...............................................................................9 1 Introduction...
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