The mission statement of IBM is suitable for the organization, and that not only because it sufficiently refers to the features a mission statement must have, but also because it expresses a spirit of success, teamwork and customer consideration, a spirit that only big companies can generate.
Mission Statement-Strengths and weaknesses
Though much important a mission stetement is, it can develop some strengths and weaknesses regarding mostly the customers of a company, the workforce and its shareholders. These three groups of people constitute a larger framework of groups, which has a legitimate interest in the fortunes of a company, the stakeholders of a company.
In the market of information technology, customers will expect the most advance information technology from a company in order to fulfill their needs. Customers will also demand a flexible range of products and services (after sales service) to suit their needs. By reading the mission statement of IBM it is more than visible that the company fulfills these demands and provides strengths to its customers (“we strive to lead in the creation and manufacture of the industry’s most advance information technologies”, “we translate these advance technologies into value for our customers through our professional solutions and services worldwide”). Generally the mission statement of IBM expresses a spirit of marketing orientation, and customer devotiation.
It is extremeny difficult to pinpoint any weaknesses regarding customers generated from the mission statement of IBM, since the company’s mission statement expresses a spirit of marketing orientation and customer service (“we translate these advanced technologies into value for our customers through our professional solutions and services worldwide”). However one could say that extremely high technology and development might create such a specialisation that may lead to...