Jusco Sowt Analyses

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STEP: 1Identify the firm’s existing vision, mission objective and strategies of the Sun Microsystems Company.

VISION
“Everyone and everything connected to the network.”

MISSION
“Solve complex network computing problems for governments, enterprises, and service provider.”

STEP: 2Develop vision & mission statements for the Sun Microsystems Company.

VISION
“The Better Connection”

MISSION
“Provide our customers with innovative solutions for complex networking problems at the utmost security and quality while maintaining a sincere commitment to services and support.”

COMPONENTS| | | | | | | | | |
Organization| Customers| Product services| Markets| Concern for survival, growth | Technology| Philosophy| Self-concept| Concern for public image| Concern for employees| | | | | | | | | | |

Sun Microsystem's.co| Yes | Yes | Yes | Yes | No | Yes | No | Yes | No | | | | | | | | | | |
MISSION STATEMENT AND EVALUATION MATRIX

based on the analysis we have identify from the mission statement and the evaluation matrix Sun Microsystems shows that the company recorded customer, products services, market, concern for survival growth, philosophy and public image of the organization was well built which clearly defend their mission statement of the Sun Microsystems. However, the organization needs to improve and put more efforts on the self-concept, concern for employees and also strengthen the technology by advancing further thereby introducing new technologies to protect their mission statement. STEP: 3Identification of the Sun Microsystems Company external opportunities and threats.

OPPORTUNITIES
1. Potential international market
2. Technology develop
3. Target in special countries to sustain growth and profitability. 4. Recently settled a dispute with Microsoft
5. Cheaper labor in Asia and Africa 45-50 %
6. Telecommunication cost are becoming inexpensive and open new markets 7. Mobile cellular phone technology increases.
8. Desktop market might skyrocket due to the software’s ability to run Microsoft Windows applications on Unix platforms 9. Unix customers do not believe windows can handle their operations THREATS

1. Gradually increasing losses
2. Microsoft dominating the software market.
3. Foreign distractions
4. Global crisis both political and economical
5. High pressure from competitors
6. More users converting over to a free operating system. 7. Currency fluctuating can negatively impact revenues in the global marketplace 8. IBM’s adoption of the free operating system

9. Recession or economic slowdown in the U.S. and global market

STEP: 4Constructs a Competitive Profile Matrix (CPM) of Sun Microsystems Company. COMPETITIVE PROFILE MATRIX (CPM)|
| SUN| IBM| DELL|
CRITICAL SUCCESS FACTORS| Weight| Rating| Score| Rating| Score| Rating | Score| Financial Strength| 0.09| 2| 0.18| 2| 0.18| 3| 0.27| Market Share| 0.12| 3| 0.36| 3| 0.36| 4| 0.48|

Price Competitiveness| 0.11| 3| 0.33| 2| 0.22| 4| 0.44| Product Quality| 0.09| 3| 0.27| 3| 0.27| 4| 0.36|
Advertisement| 0.10| 3| 0.20| 3| 0.30| 3| 0.30|
Customer Loyalty| 0.14| 3| 0.42| 3| 0.42| 4| 0.56|
Research and Development| 0.14| 3| 0.42| 3| 0.42| 4| 0.56| Corporate Social Responsibility| 0.08| 2| 0.16| 2| 0.16| 2| 0.16| Management| 0.13| 3| 0.39| 3| 0.36| 4| 0.39|

TOTAL| 1.00| | 2.73| | 2.69| | 3.52|
Sun Microsystemswas running its business at the above average level among its competitors. Therefore, has the chance to compete or move to higher level than its competitors.

STEP: 5Constructs an External Factors Evaluation (EFE) Matrix of Sun Microsystems. EFE MATRIX|
OPPORTUNITIES | Weight| Rating| W-Score|
1. Potential international market 2. Technology develop Globally 3....
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