The piece is a critical analysis of an advertisement from Burger King for a promotional product in Singapore in 2009, to examine how women are represented as a social group. It is a response to the prescribed question, ‘How and why is a social group represented in a particular way?’ under ‘Power and Privilege, it corresponds part 1 (Language in Cultural Context) of the course. The piece highlights the purpose of an advertisement, and how this particular advertisement draws on gender and culture stereotypes in a frivolous manner.
The prominent message throughout the piece is that the advertisement targets a specific male audience, and makes reductive references of women that aim to make it memorable and striking. In the piece, I discuss how the suggestive reference to sex is displayed through the graphology of the text. This is broken down to an analysis of how the advertisement is culturally assuming of Caucasian women and uses the archaic stereotype of the roles of men and women in society.
The conclusions that I draw in the piece are that advertisements have a focus audience and aim to make references that the consumer will understand. That it establishes a relationship between the product and the consumer, or in this case the BK SUPER SEVEN INCHER and a male audience. Upon examining the prescribed question, the piece highlights the reductive implications behind suggestive references displayed in the advertisement and therefore the ad itself is an excellent example of how western society in the 21st century is more open to the representation of women as sex objects. Further, the piece demonstrates how the advertisement makes deeper links to the more archaic societal expectations of a woman’s promiscuity ?
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