How Should Ford Motor Company Market Differently to Generation Y, Generation X, and Baby Boomers?

Topics: Generation Y, Ford Motor Company, Generation X Pages: 2 (692 words) Published: May 20, 2013
How should Ford Motor company market differently to Generation Y, Generation X, and baby boomers? Each generation has its own characteristics, attitudes and lifestyle. Understanding their needs, wants and buying behaviors is essential to be able to connect with them. Efficient communication to convey the message will help gain their trust. Once gained, with their attention captivated, it will be easy to position the brand in their minds. Ford Motor Company should be prepared to serve people from all segments of the population, providing products that meet the demands and expectations of each generational group. GENERATION Y was born during 1979-1994 and are in the 18–33 age range. They are in the age where they are able to buy a car for the first time. Most Gen Y’ers don’t have a lot of money, so their preferences are cheaper. Gen Y’ers like small, sporty cars, and crave technology. When young byers buy new cars, they are looking for things like safety, fun-to-drive and multiple technology features. Tech extras that appeal to them are music servers and customizable on-screen displays. Young people care about the environment and are more concerned about air pollution. So they lean towards fuel-efficient vehicles. Generation Y wants cars that are different from everyone else’s. They are likely to customize their cars since it is an expression of their personality. They should be offered several automobile accessories. They are loyal to the brand, so it is important that Ford has the attention of this generation and keep it for the long run. As they were born into a technological, electronic and wireless society, the best way to connect with them is through internet and smart phones. They prefer emails or pop-ups containing ads with humor or irony. College newspapers, magazines and through sponsoring on campus events is another way to reach them. GENERATION X was born durign 1965-1978 and their ages are between 34-47. They lifestyle includes...
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