ervices are everywhere, whether it is travel to a tourism destination, a visit a doctor, a hotel service, a meal at our favourite restaurant, or a day at school. Services constitute over 50% of GDP in low income countries and as their economies continue to develop, the importance of services in the economy continues to grow. Especially the economy hotel sector is the fastest growing market in global travel. Hotel operations vary in size, function, and cost. New World Hotel is one of the most impressive business hotel in HCM city, conveniently located in the city center and just seven kilometers from Tan Son Nhat international airport. New World Hotel are five-star hotel that have established a reputation for excellence and are acknowledge for offering quality and value. The hotel features 533 luxury rooms and suites offering the perfect ambience for both work and relaxation. Our five-star hotel hosts 2 restaurants inviting you to enjoy Chinese cuisine or international high-class buffets. 2.Current Marketing Situation
2.1. Market Summary
Vietnam’s economy has grown spectacularly, expanding at an average rate of 7.5% per annum over the past decade. In 2010, foreign investors registered capital of nearly US$18.6 billion , in which the actual disbursed capital came to $11 billion. The World Bank recently ranked Vietnam at 78th in its “Doing Business Ranking 2011” project as of June 2010 . As a result of the rapid economic growth of Vietnam which is making Vietnam to be highly potential market for all the foreign investors, therefore as regards travelling in both domestic and international markets and the level of room business appears to be increasing rapidly. Besides, there has been a period of high activity in the area of conferencing and business catering with local companies electing to conduct meetings and seminars on their own premises. Rise in group bookings, in coming visistors and day use of conference facilities is on the the increase. 2.2. Market Needs
New World Hotel is a five-star hotel comprising 533 luxuty rooms and suites, specialing in servicing business and corporate clients. Their key client are contracted corporate clients originating from both international and domestic markets. New World Hotel is not only the ideal resting place for leisure visitors to this historic city. Business travelers are welcomed with extensive conference and exhibition facilities that include all the latest technological resources. As many as 533 guests can be accommodated in comfort and luxury, enjoying stylish and practical meeting rooms alongside the superior leisure facilities and fine dining that make New World one of the most sought-after hotels in HCM City . 2.3. Market Trends
Market trends can be categorized as follows: Corporate Travel and Local Business Trends •Corporate Travel
As a result of various issues, there has been a drop in corporate guests visiting the city. In September 2012 alone, only 460,238 tourists visited Vietnam, a decrease of 13.7 percent against August . Although the level of corporate room business appears to be increasing again, it has had a significant affect on last year's result and consequent projections for the future. •Local Business Trends
There has been a period of low activity in the area of conferencing and business catering with local companies. But nowadays many international corporations and company divisions select a hotel for their conference and meeting venue. Therefore group bookings, incoming visitors and day use of conference facilities is on the increase. 2.4. Market Growth
Vietnam is one of the most popular tourist destinations in the Asia-Pacific region and its tourism industry has been growing unprecedentedly over the past few years. In 2009, despite the global recession, the travel and tourism industry is estimated to have contributed 13.1% of the GDP to the Vietnamese economy . Being a source as well as destination market, the...