Marketing Startegies of Hotel Chain

Topics: Choice Hotels, Marketing, Holiday Inn Pages: 3 (927 words) Published: April 4, 2012
Choice Hotels
Justin Sinko
Kaplan University

The purpose of this report is to analyze the four components of the marketing mix of the Comfort Suites brand. The report will go into detail about the marketing mix of the brand and how it stands in today’s market.

Comfort Suites is part of the parenting group called choice hotels international. Comfort Suites is a limited service hotel that offers rooms to families and business travelers. They offer the following amenities to the clientele: Free hot breakfast buffet featuring eggs, sausage or bacon, fresh fruit, toast, Danish, juice...and your choice of original or flavored waffles, A breakfast Grab & Go bag is available for early risers during the two hours before breakfast opens , Free high speed Internet access, Clean, comfortable, oversized rooms and cozy beds, Full size sofa bed and in-room refrigerator and microwave, Exercise room and/or swimming pool, All U.S. Comfort Suites are 100% smoke free throughout the entire hotel. Choice Hotels international is one of the largest and successful hotel brands in the world. They currently franchise over 6,100 hotels in the world and represent 490,000 rooms in the United States. They offer hotel brands ranging from the limited service hotel to full service hotels. Choice branded properties provide business and leisure travelers with a range of high quality, high value lodging options throughout the United States and internationally.

Comfort suites were first incorporated in the early nineties. Comfort Suites were introduced as the first mid-market all-suite chains. The original Quality Inn brand competes with Holiday Inn, Best Western, and Ramada. What are the segmentation variables of comfort Suites well first off the needs of the guest they are trying to market. This would be all of the amenities they offer and what kind of stuff that the guest want in a vacation destination. Comfort suites target market would leisure and...
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