History and Effects of Tv Ads

Topics: Television advertisement, Infomercial, Broadcasting Pages: 4 (1179 words) Published: August 22, 2008
Advantages of Television Advertising
Some advantages of television advertising include the following: •Television reaches very large audiences - usually much larger than the audience your local newspaper reaches, and it does so during a short period of time. •Since there are fewer television stations than radio stations in a given area, each TV audience is divided into much larger segments, which enables you to reach a larger, yet, more diverse audience. •It has the ability to convey your message with sight, sound and motion, and can give a product or service instant validity and prominence. •You can easily reach targeted audiences. Children can be reached during cartoon programming, housewives during the afternoon soap operas, and insomniacs after midnight. Disadvantages of Television Advertising

When you advertise on TV, your commercial is not only competing with others, it is also competing with the viewer’s environment as well. •Even if your commercial is being aired, viewers may never see it unless it is intrusive enough to capture their attention. •A minimum amount of airtime provides limited length of exposure and ad clutter. •The message comes and goes, and that’s it! Unless you buy additional time, the viewer doesn’t see your commercial again. •Multiple exposures are required to achieve message retention and consumer action. If you don’t reach your viewer at least 5-7 times, you are just throwing money away. •No station loyalty; Viewers have little or no loyalty to the station itself - especially since cable can bring dozens of viewing alternatives into the home. For example, viewers will watch a given channel for a program they know will be aired at a specific time. If a football game, popular movie or some other preferred form of entertainment appears on another channel, the viewer will not hesitate to switch channels without leaving the couch. •During a commercial break the viewer may choose to get a snack, go to the...
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