Hispanic Demographic Changes
Assuming the demographic changes about Hispanics are accurate, comment on how this shift changes the segmentation in the grocery and the fast food industries. For example, if a grocery store that you visit frequently currently has about 15% of its space dedicated to Hispanics should that be changed now in light of the demographic research? Be sure to use key demographic and lifestyle facts and figures about these markets and their consumers.
The Hispanic population in the U.S. has been growing for the past twenty years. Now the Hispanic-Latino/ non-white group makes it the largest minority in the United States, figures indicate that they account for more than a quarter of the population and that number is growing fast. The challenge is for main-stream grocers to provide a wide variety of foods and brands that attract the “Latino Dollar”. How can the traditional American stores who market to …show more content…
As supermarkets and grocery stores catch on to this trend, they are scrambling to cater to Hispanic consumers, often through ethnic aisles and food offerings typical of a particular cuisine (e.g. Mexican and Peruvian).
Hispanic grocery stores are also popping up around the country, particularly in the West and Southwest, areas with large Hispanic populations. These stores offer cuisine-specific items and have been a notable development and growth opportunity in the Supermarkets and Grocery Stores industry.
Restaurants across all food types have also benefited from the growing Hispanic population. Social factors, such as the tendency to dine out with the entire family, gives this group a substantial 11.4% share of the Single Location Full-Service Restaurants industry. Growth in the national availability and affordability of ingredients typical of Hispanic cuisines has allowed such restaurants to open across the country, attracting Hispanic and non-Hispanic customers
The Hispanic population in the U.S. has been growing for the past twenty years. Now the Hispanic-Latino/ non-white group makes it the largest minority in the United States, figures indicate that they account for more than a quarter of the population and that number is growing fast. The challenge is for main-stream grocers to provide a wide variety of foods and brands that attract the “Latino Dollar”. How can the traditional American stores who market to …show more content…
As supermarkets and grocery stores catch on to this trend, they are scrambling to cater to Hispanic consumers, often through ethnic aisles and food offerings typical of a particular cuisine (e.g. Mexican and Peruvian).
Hispanic grocery stores are also popping up around the country, particularly in the West and Southwest, areas with large Hispanic populations. These stores offer cuisine-specific items and have been a notable development and growth opportunity in the Supermarkets and Grocery Stores industry.
Restaurants across all food types have also benefited from the growing Hispanic population. Social factors, such as the tendency to dine out with the entire family, gives this group a substantial 11.4% share of the Single Location Full-Service Restaurants industry. Growth in the national availability and affordability of ingredients typical of Hispanic cuisines has allowed such restaurants to open across the country, attracting Hispanic and non-Hispanic customers