Henry Tam and Mgi Team (
Henry Tam and MGI Team (Section I)
Abstract
Henry Tam is an MBA student at the Harvard Business School (“HBS”) who was looking for a challenging business project to enter the upcoming Harvard Business School Business Contest. After searching several business projects he decided to join hands with the Music Games International (“MGI”) founders and utilize their business plan as part of the school’s competition.
MGI is a small entity, which was founded by three unique individuals. Two of the founders (Igor Tkachenko and Roman Yukab) are internationally accomplished musicians and composers. The third founder (Alexandra (Sasha) Gimpelson) is a 1987 MBA graduate from HBS. Other MGI members include Dana Soiman (HBS MBA student), Dav Clark (MIT graduate student), and Alexandar Jan Sartakov (Boston Berklee College Music Business Management and Music Production and Engineering student).
The founders are all Russians who are trying to create, produce, and sell a unique computer-based music game where through the game play user can both learn and enjoy music. Within a short time frame these diverse members assembled to compose a business plan for the company. MGI’s Founders believe. The product should be marketed as a game and want to focus on the entertainment market while the HSB student believes it should be marketed toward the education industry. Also, the team struggles to identify their responsibilities, define their roles, make decisions together, and resolve conflicts. Arguments and tension started to build as the team produced a variety of ideas about how to promote their product, but had difficulty agreeing on which ideas to pursue. The team had very little success in working together.
Discussion
MGI appears to be an excellent company and their software music product seems to have great potential. In addition, the team is comprised of diverse members who share a strong commitment to the Business, and the founders of the company have a strong passion
Abstract
Henry Tam is an MBA student at the Harvard Business School (“HBS”) who was looking for a challenging business project to enter the upcoming Harvard Business School Business Contest. After searching several business projects he decided to join hands with the Music Games International (“MGI”) founders and utilize their business plan as part of the school’s competition.
MGI is a small entity, which was founded by three unique individuals. Two of the founders (Igor Tkachenko and Roman Yukab) are internationally accomplished musicians and composers. The third founder (Alexandra (Sasha) Gimpelson) is a 1987 MBA graduate from HBS. Other MGI members include Dana Soiman (HBS MBA student), Dav Clark (MIT graduate student), and Alexandar Jan Sartakov (Boston Berklee College Music Business Management and Music Production and Engineering student).
The founders are all Russians who are trying to create, produce, and sell a unique computer-based music game where through the game play user can both learn and enjoy music. Within a short time frame these diverse members assembled to compose a business plan for the company. MGI’s Founders believe. The product should be marketed as a game and want to focus on the entertainment market while the HSB student believes it should be marketed toward the education industry. Also, the team struggles to identify their responsibilities, define their roles, make decisions together, and resolve conflicts. Arguments and tension started to build as the team produced a variety of ideas about how to promote their product, but had difficulty agreeing on which ideas to pursue. The team had very little success in working together.
Discussion
MGI appears to be an excellent company and their software music product seems to have great potential. In addition, the team is comprised of diverse members who share a strong commitment to the Business, and the founders of the company have a strong passion
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