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Globalization & Commercialization of Caribbean Music

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Globalization & Commercialization of Caribbean Music
Name: Carla Lori-Anne Gittens
Student ID#:20043045
Course Code: AR27E
Course Name: Music Business Management
Lecturer: Mr. Dennis Howard

Assignment ONE
Question: Globalisation and Commercialisation of Caribbean Music by Mike Alleyne is one of a number of studies from the Caribbean region, which addresses the impact of Caribbean music production on the Anglo-American music industry. Do a critical review of this very important research on the Caribbean music industry and its impact on the cultural industries.

He is a member of the International Association for the study of popular music (IASPM), a co-producer, an author, a professor and an editorial board member of the journal Popular Music & Society, etc. Having created innovative commercial music for television and radio, he has also had interviews with influential artists and producers ranging from members of Public Enemy to renowned record producer Nile Rodgers. His name is Mike Alleyne and he specializes in popular music research, where his career emphasis is on the Caribbean, and with this in mind, there is no reason this gentleman with a PhD in English/Cultural Studies wouldn’t have his recent work included in Popular Music History and World Music: Roots & Routes entitled “Globalisation and commercialisation in Caribbean Music” which will be critically reviewed within this essay.

Firstly, The Levin Institute from The State University of New York (SUNY) defines globalization as “a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology” and elaborates that “the process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world.” With the latter elaboration in mind, we can further go on to define commercialization as offering a product in the



References: Alleyne, Mike (2009). World Music: Roots & Routes. Globalization and Commercialization of Caribbean Music. Retrieved November 20, 2010 from http://www.helsinki.fi/collegium/e-series/volumes/volume_6/006_07_Alleyne.pdf Department of Recording Industry (2010). Dr. Mike Alleyne. Retrieved on November 25, 2010 from http://recordingindustry.mtsu.edu/faculty_display.php?faculty=malleyne Louis Vuitton M41433 Elegant Dark Coffee Lady Bag (2010). Retrieved on November 25, 2010 from http://www.jerrhandbags.com/Louis_Vuitton_M41433_Elegant_Dark_Coffee_Lady_Bag.html Shopper Monogram Etoile (2010). Retrieved on November 25, 2010 from http://www.louisvuitton.com/us/flash/index.jsp?direct1=home_entry_us SoloStasia1. (2009, January 18). If it’s Loving that you Want [Video file]. Retrieved from http://www.youtube.com/watch?v=_OxKwKT3djc&feature=related

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