Harry's Bar
1 Introduction 3
2.1 SWOT analysis 4-5 -------------------------------------------------
2.2 PESTEL Analysis 5-6
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2.3 Market Analysis 6
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3 Market Mix 6-7
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4. Company Market Segment 7-8
5. Superior Value 8
6.1 Review of 3 Brands 8-9
6.2 Product Life cycle and Stages 9-12
7 References 13
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Introduction
Harry’s Bar is one of the Singapore homegrown company that currently owns and manages 32 premium life style bars, 5 restaurants, 1 night club, 1 boutique hotel, a catering business and Gymboree play & music program business. Harry’s Bar established its first bar in Boat Quay and that has been operating since 1992 till now, has been in this industry for 20 years. Harry’s Bar the must visit bar for tourists and a ‘locale’ for many regulars and residents alike. We will be looking into Harry’s marketing strategies to develop a report on their company. First and foremost, the chairman of the company, Mr. Mohan Mulani starts Harry’s bar with a team of dedicated and innovative F&B professionals. The main attraction of Harry’s bars, because Harry’s offers relax settings that is design with an upscale flair, with excellent music, live sports viewing and a wide selection of great tasting food & beverage, and all delivered with excellent service for customers that enjoy sports. Harry’s Bar provides two kinds of membership cards which are the loyalty card that entitle with a 10 percent discount along with Ad-hoc promotional benefits. On the other hand, “The Harry’s cards” was being entitled with a store value card, a 20 percent added value for every top up.
2.1 SWOT analysis 4-5 -------------------------------------------------
2.2 PESTEL Analysis 5-6
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2.3 Market Analysis 6
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3 Market Mix 6-7
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4. Company Market Segment 7-8
5. Superior Value 8
6.1 Review of 3 Brands 8-9
6.2 Product Life cycle and Stages 9-12
7 References 13
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Introduction
Harry’s Bar is one of the Singapore homegrown company that currently owns and manages 32 premium life style bars, 5 restaurants, 1 night club, 1 boutique hotel, a catering business and Gymboree play & music program business. Harry’s Bar established its first bar in Boat Quay and that has been operating since 1992 till now, has been in this industry for 20 years. Harry’s Bar the must visit bar for tourists and a ‘locale’ for many regulars and residents alike. We will be looking into Harry’s marketing strategies to develop a report on their company. First and foremost, the chairman of the company, Mr. Mohan Mulani starts Harry’s bar with a team of dedicated and innovative F&B professionals. The main attraction of Harry’s bars, because Harry’s offers relax settings that is design with an upscale flair, with excellent music, live sports viewing and a wide selection of great tasting food & beverage, and all delivered with excellent service for customers that enjoy sports. Harry’s Bar provides two kinds of membership cards which are the loyalty card that entitle with a 10 percent discount along with Ad-hoc promotional benefits. On the other hand, “The Harry’s cards” was being entitled with a store value card, a 20 percent added value for every top up.