Downtown East Swot Analysis

Topics: Wild Wild Wet, Recreation and Sports, Attraction Pages: 2 (708 words) Published: November 8, 2012
Downtown East SWOT Analysis

Downtown East was well-known in Singapore as an entertainment hub as it provides a variety of services. Food, Drinks, Shopping and Entertainment, all under one roof. However, in every business or organization, it will certainly have its strengths, weaknesses, opportunities and threats, therefore, our group would give a detail explanation on each of these aspects, helping the company to focus on activities where it is strong in, and where the greatest opportunity lies.

We would first start off with strength. Basically, strength refers to the good qualities or the strong points of the business. Downtown East is situated around many places of interest, therefore being able to create packages which will attract customers. Furthermore, it is currently the only theme park in Singapore where there is both water activities (Wild Wild Wet) and outdoor rides (Escape Theme Park). As Downtown East homes the only theme park in Singapore, Downtown East would definitely be the first choice that comes into the mind of people seeking for both thrills and entertainment. Not only that, it also have many indoor activities such as arcades for children, teenagers and even adults. Therefore, Downtown East not only have outdoor entertainment, it also have indoor entertainment as well, thus, even on rainy days, people going to Downtown East could also have fun.

Weakness is an aspect where the business should spend time studying on it and then work out for solutions to overcome it. The limited land area is a weakness to Downtown East. As land in Singapore is expensive, Downtown East would find it hard to expand their land area to provide more entertainment for customers. Other than that, Downtown East is quite inaccessible. It is troublesome to get there because the only public transport to get there is by bus, thus, making it hard for the people in the west side of Singapore to go to Downtown east. Not only that, it is also expensive to...
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