From the beginning the Hard Rock has been a huge success. As the Hard Rock Cafe (HRC) looks to expand its presence in the international market it must be aware of impacts cultural diversity has on such an international company. Due to the large success it was able to imprint a concept that is now branched off worldwide. Hard Rock’s main philosophy, “Love-All-Serve All,” which has guided the company to welcome everyone regardless of race, age, sex or class. The Seminole Hard Rock in Hollywood is a great example where a variety of people with different ages, sexes, races, religions and culture work making culturally diverse an important aspect that needs attention. Diversity is company advantage but structural diversity training must be reassessed into employee training. Team building and diversity training are two of the most important and beneficial approaches that an organization can take in present times (Gibson & Ivancevich, 2012). Luckily cultural diversity is branded into the Hard Rock’s organization structure.
“Rock 101,” is the management training the Hard Rock provides to its employees. This training allows employees to learn about the company’s mission and values. The company values diversity and the company’s mission are to