Google Business Model Canvas

The Business Model Canvas
Key Partners
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Government
Section, in this case is Ministry of
Education
Software and OS
Development
Thailand’s
Educational
Institutions
Technology
Distribution

Designed for:

Key Activities
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Distribution
Technology
Innovation
Platform /
Networking
Problem Solving

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Intellectual Staffs
Communication
Engineers
Antennas
Research and
Development
Facilities / Programs
Human Resources
Physical Resources

Cost Structure
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Google Marketing Department

Value Propositions
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Key Resources

Advertising and Promotion 15%
Government Co-operation Cost 20%
Research and Development (Innovations) 40%
Human Resources 15 %
Maintenance Cost 10%
500 Antennas Installment Cost in a particular region (150000 baht / one)
Total investment in the first year is 500 million baht

Designed by:

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Policy maker of WiseSuccess Company

Customer Relationships

Narrowing the divide between urban and rural educations Provide an effective use of digital technologies and elearning in a national education system Perpetual
Innovation
Multitude of useful and free services integrated into one location ❏
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Business Advertising
Social Network
Customer Support e.g.
Facebook, Twitter and etc. Website for User
Communities
E-Newsletters monthly via email

Customer Segments
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Institutions in
Thailand
End-Users
(Google Account
Subscribers)
Large and small businesses Channels
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Google Accounts /
Services
Web Integration
Web presence
Advertisement
Online Service

Revenue Streams
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Wireless Device Sales (3,000 ◌ิbaht / one device)
Monthly fees (approx. 400 baht / month)
Annual fees (approx. 4,000 baht / year)
After Sale Service fees (approx. 1,000 baht / year)
Installment fees (1,500 baht)
Total approximate annual revenue is 9,500 baht per one location, if a school sets at least 30 points in one school, revenue per school is approx. 300,000 baht / year. And, we aim to have
500 schools in the first year and