Google Business Environment
Google 's Business Environment
Michael Lubrano
Management 521
February 6, 2012
Sam Cunningham Google 's Business Environment Investigating Google as a leader in the search engine industry proved to be extremely interesting. The company began back in 1996 under the guidance of Larry Page and Sergey Brin both graduate students from Stanford University. The original search engine was called “BackRub” a search engine working with connecting the importance of web pages using links. Google with such humble beginnings offered the services in a single language and offers their services in scores of languages. After careful review of Google’s income statement balance sheet and cash flow statement information it was clear the company is a leader in the industry. There are many companies trying to develop as large a customer base as Google but none to date have passed this Internet giant. While reviewing the annual data Google’s total revenue for the past three years has been on a continual increase. Recent conditions in the economy have not seemed to be a major hindrance to Google and seem not to have deterred its growth over the past few years. The statement tracks annual total revenue with numbers in thousands in December 2009 of $23,651,000 growing to $29,321,000 in December 2010 and an increase to $37,905,000 in December 2011 The growth shows an increase of almost 6,000,000 in 2009 -2010 and another $6,000,000 in 2011. With a potential climb of this magnitude for the years to come Google will be a force to be reckoned with on a continued level as it has been to the present day. The report also gave a gross profit figure with a continual annual growth gaining on a greater percentage level as well with an ability to add a larger amount of funding toward research and development increased by almost 2.4 billion dollars in three years. Finally there was a net income applicable to common shares with a growth from 6.5 billion in 2009 to 9.7
Michael Lubrano
Management 521
February 6, 2012
Sam Cunningham Google 's Business Environment Investigating Google as a leader in the search engine industry proved to be extremely interesting. The company began back in 1996 under the guidance of Larry Page and Sergey Brin both graduate students from Stanford University. The original search engine was called “BackRub” a search engine working with connecting the importance of web pages using links. Google with such humble beginnings offered the services in a single language and offers their services in scores of languages. After careful review of Google’s income statement balance sheet and cash flow statement information it was clear the company is a leader in the industry. There are many companies trying to develop as large a customer base as Google but none to date have passed this Internet giant. While reviewing the annual data Google’s total revenue for the past three years has been on a continual increase. Recent conditions in the economy have not seemed to be a major hindrance to Google and seem not to have deterred its growth over the past few years. The statement tracks annual total revenue with numbers in thousands in December 2009 of $23,651,000 growing to $29,321,000 in December 2010 and an increase to $37,905,000 in December 2011 The growth shows an increase of almost 6,000,000 in 2009 -2010 and another $6,000,000 in 2011. With a potential climb of this magnitude for the years to come Google will be a force to be reckoned with on a continued level as it has been to the present day. The report also gave a gross profit figure with a continual annual growth gaining on a greater percentage level as well with an ability to add a larger amount of funding toward research and development increased by almost 2.4 billion dollars in three years. Finally there was a net income applicable to common shares with a growth from 6.5 billion in 2009 to 9.7
References: 2011 Google financial tables retrieved February from http://investor.google.com/financial/tables.html Anthony, S. (June 22, 2009). The search engine company famous for creative freedom is realizing there 's a place for discipline, too, according to Scott Anthony Harvard Business.Org Russell, J. (December 2011), Eric Schmidt discusses Google’s competitors, China, acquisitions and more. Retrieved February 5, 2011 from http://thenextweb.com/google/2011/12/27/eric-schmidt-discusses-googles-competitors-china-acquisitions-and-more/ Moons, L. (February 23, 2011), Google’s Global Development Strategies, Retrieved February 6, 2012 from http://www.businessandsoftwarestrategyforglobalisation.com/google%E2%80%99s-global-development-strategies/ The Google Culture, Retrieved February 6, 2012 from http://www.google.com/about/company/culture.html