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  • Topic: Google, AdSense, AdWords
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  • Published : January 22, 2013
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Google

Founded on: Sep 1998
Headquarters: Mountain View, CA, USA
Founders: Sergey Brin, Larry Page
Executive head: Eric Schmidt

Google India Head: Rajan Anandan is a Sri Lankan who is currently the Head of Google India. He was earlier the Managing Director of Microsoft's Sales Marketing and Services business in India. He took this up role in August 2008. Before this role, he used to be the Managing Director of Dell India

Products:
Nexus One, Android, Google Chrome, Google Buzz, Gmail, AdMob, Google Wave, YouTube, Chrome OS, Street View, AdWords, Google Instant, AdSense, etc.

Latest stock prices

Symbol |Name |Trade |Change |% Chg |Volume |P/E Ratio |EPS |Mkt Cap | |GOOG |Google |737.97 |+14.30 |+1.98% |2763552 |22.68 |31.912 |242.5B | | Advertising Service from Google

Google Adwords
Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$36.5 billion in 2011. AdWords offers pay-per-click, i.e., cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution.

Following are two important features of AdWords:
i. IP address exclusion
In addition to controlling ad placements through methods such as location and language targeting, ad targeting can be refined with Internet Protocol (IP) address exclusion. This feature enables advertisers to specify IP address ranges where they don't want their ads to appear. Up to 100 IP addresses, or ranges of addresses, can be excluded per campaign. All ads in the campaign are prevented from showing for users with the IP addresses specified. Location-based exclusion is also offered as a method of narrowing targeted users.

ii. Frequency capping
Frequency capping limits the number of times ads appear to the same unique user on the Google Content Network. It doesn't apply to the Search Network. If frequency capping is enabled for a campaign, a limit must be specified as to the number of impressions allowed per day, week, or month for an individual user. The cap can be configured to apply to each ad, ad group, or campaign. Google Adsense

Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targeted and relevant to the content of the site.

Adsense is about the easiest way for bloggers or webmasters to start making money with their sites. After installing the ad code in your site, the Adsense program will crawl your site to see what all your pages are about. They then check their inventory of ads and put related ads next to each of your articles. Adsense starts with the advertisers who choose which keywords they would like to advertise on. Let’s suppose an advertiser want to advertise a new line of gardening tools that he just created. He can bid on certain keywords like “gardening, gardening tools, tillers, pulling weeds, etc” using Google Adwords. The Adsense spiders (crawlers) would then match his ads up with: 1. Those specific keywords that people type into Google and display them to the top and right of the search results 2. Websites that display adsense ads.

The Adsense program searches your site to see what all your content is about. If they find that website have the content that has some of the same keywords that as the advertiser bid for them his ads will show up on the site next to the article about gardening tools.

Other advertising Services
• AdMob – Mobile advertising network.
• Adwords Express –Local online advertising made easy
• DoubleClick – ad management and ad serving technology foundation for buyers, creators and sellers of digital media. • DoubleClick for...
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