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News Corporation Limited

Business Report

Produced at the request of: Greenwich University Subject: Strategic Financial Management
Case Study: The News Corporation
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Table of Contents

0. Table of contents……………………………………….……………….3 - 4 1. Report Abstract / Synopsis………..………….……………………………5

2. Introduction………………………………………………………………..6 1. Identification & nature of the News Corporation…….…………………...……..……..6 2. Company Overview………………………………………………………………….....7

Internal Audit Review

3. Financial Analysis….…….………..………….…………………………...8 . Segmented Financial Analysis…….…………………………..…………………….….8 . Financial Performance, Profitability & Investment Analysis…………………….…….8 . Financial Evaluation & Conclusion…………………………………………………….8

4. Marketing Analysis…….…………..…….…………………………....…..9 . News Corporation’s Marketing Strategy.……………………..………………….….…9 . Marketing Evaluation & Conclusion……………..……………………………………10

5. HRM Analysis...….…………..……..………………………………....….11 . News Corporation’s HRM Strategy.………………………..…...……………….…….11 . HRM Evaluation & Conclusion…...……………..…………………………………….11

6. Operations Analysis...….…………..……..…………………………....… 12 . News Corporation’s Operations Strategy.………………………..…...………………. 12 . Operations Evaluation & Conclusion…...……………..……………………………….13

7. Strengths & Weaknesses…………………………………………………..14 . Prioritised Strengths & Weaknesses…….……..………………………...…………..…14 . Internal Resources & Capabilities Evaluation …………….………...…………………14

External Audit Review

8. PESTEL Analysis.….….….………..………….…………………………..15 . News Corporation’s PESTEL Analysis…...…………………..…………………...15 - 16 . PESTEL Evaluation & conclusion………………………….…………………….…….16

9. Porters 5 forces Analysis…….…………..…….……………………....…...17 . Porters 5 forces on DBST SBU………....……………………..………………….….…17 . Industry Attractiveness……………..……………..…………………………………….18 . CFS for industry Success………………………………………………………………..18

10. Opportunities & Threats. ……..……..………………………………..........19 . Prioritised Opportunities & threats .………………………..…...……………….……...19 . External Resources & Capabilities Evaluation ……………..…………………………..19

11. Strategic Position...….…………..……..…………………………....……...20 . News Corporation’s Strategic Position.………………………..…...………………...…20

New Strategies

12. Proposed future strategies…………………………………………………..21 . News Corporation’s Future strategies…….……..………………………...…………..…21

13. Selection of future strategy…………………………………………………22 . News Corporation’s Future strategies…….……..………………………...…………..…22

14. Risk assessment on successful strategies ………………...………………..23 . Risk Assessment…….………………………..…..………………………...……………23

15. Recommended Strategy……………………………………………………..24 . News Corporation’s winning strategy…….……..………………………...…………..…24

Appendix & Bibliography

16. Reference & Bibliography…………………………………………………..25

17. Appendix section………………..…………………………………………..26 . Financial analysis (Appendix 1.1-7)…….……..………………………...…………..26 - 32 . Boston Matrix (Appendix 2.1)……………………………………………………………33

1.0 - Report Abstract / Synopsis

The purpose of this business report is to analyse and evaluate the News Corporation’s strategic position through using several technical business models.

The analysis and evaluation should explain how the business has achieved its phenomenal growth and outline whether the current strategies used are appropriate to help the organisation continue with its future strategy.

It’s essential to understand the current intentional position of the...
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