Native marketing on mobile
I. Native advertising on mobile
Mobile advertising is taking off because people spend more time on mobile platforms, however, native mobile ads — for example, Twitter’s sponsored tweets — are currently outperforming other mobile advertising formats and creating strong engagement with site visitors. In this chapter, we would define the native advertising on mobile, the main types of native mobile ads and also the future of native advertising on mobile.
In the first chapter, the native advertising term is defined as “ is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience. Native ad formats match both the form and the function of the user experience in which it is placed. The advertiser's intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it."
(wikimedia.org)
In short, native ads on the mobile are ads on the mobile that have two essential components. They blend naturally with the overall app design and look and feel like native content. They must function like other native elements of the app.
Native mobile ads are tailored to fit in with or match the content surrounding them, such as a targeted luxury car ad that runs alongside a news story about higher sales figures for the U.S. automobile industry. One of the first historical examples of native advertising online is Google AdWords. When you search on Google or Bing your input method is text. Results are also text and hypertext links to what you are searching for. Paid search ads are placed before results in exactly similar format but with clear indication, "Ads related to... ".
They also are perfect for small screen sizes since they don’t disrupt the user engagement and tend to perform much better than conventional ads. One example is the Facebook ads that show up in your news feed, another is the brand-sponsored content placed among news stories on sites
Mobile advertising is taking off because people spend more time on mobile platforms, however, native mobile ads — for example, Twitter’s sponsored tweets — are currently outperforming other mobile advertising formats and creating strong engagement with site visitors. In this chapter, we would define the native advertising on mobile, the main types of native mobile ads and also the future of native advertising on mobile.
In the first chapter, the native advertising term is defined as “ is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience. Native ad formats match both the form and the function of the user experience in which it is placed. The advertiser's intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it."
(wikimedia.org)
In short, native ads on the mobile are ads on the mobile that have two essential components. They blend naturally with the overall app design and look and feel like native content. They must function like other native elements of the app.
Native mobile ads are tailored to fit in with or match the content surrounding them, such as a targeted luxury car ad that runs alongside a news story about higher sales figures for the U.S. automobile industry. One of the first historical examples of native advertising online is Google AdWords. When you search on Google or Bing your input method is text. Results are also text and hypertext links to what you are searching for. Paid search ads are placed before results in exactly similar format but with clear indication, "Ads related to... ".
They also are perfect for small screen sizes since they don’t disrupt the user engagement and tend to perform much better than conventional ads. One example is the Facebook ads that show up in your news feed, another is the brand-sponsored content placed among news stories on sites