Apple Inc Case Study

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Apple inc.

1) Introduction

Background and summary
This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997, Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side, Article dig into the field of personal computer with macintosh, mp3 industry with ipod, music industry with itunes, mobile industry with iphone and app store, tablet industry with ipad. Also mentions ebook industry and icloud.

Apple’s challenge

* Competitions from all industries:
Android on Mobile OS, Samsung on phone and tablet, Spotify on music, Microsoft on PCs, Amazon on ebooks and tablet.

* Labor issue in China

* Patent suits from Samsung, HTC, Android and so on.

* Future role as maintaining a innovative leader.

SWOT analysis for Apple:

Strength * Most valuable brand, simple to operate, high customer loyalty. * Close platform and share between all apple products retains customers to other apple product line. * Focused R&D driving innovation & consolidating its market position * Marketing. Clever and takes advantages of people's frustrations with other hardware.| Weakness * A company’s success tightly related to it’s founder facing a fact of the future without Steve Jobs * Recent released apple products show less innovation gap compared to rival’s. * Proprietary and controlling hurt wide adaptation of its hardware, especially computers, where it has a relatively small market share. * Similar attributes of different product line, interior competition.| Opportunity * Strong growth in smartphone and tablet markets to boost Apple’s revenues * Introduce a new mobile advertising platform for iphone, itouch, ipad which represents...
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