Global Strategy of Tesco

Topics: Strategic management, SWOT analysis, Strategy dynamics Pages: 17 (5385 words) Published: February 14, 2011
2.School of Strategies overview2
2.1.The Planning School3
2.2.The Culture school4
2.3.The Positioning School5
3.Whittington - school of strategies6
4.Global Retail Strategic Decision 7
4.1.Tesco Strategy overview7
4.2.Porter's Five Force8
4.3.Porter Diamond strategy9
4.4.Porter's Generic Strategies10
4.5.Product Life Cycle (PLC)11
1. Introduction
Strategies are one of the most important fundamental of an organisation in order to achieving their goal and objectives. According to Mintzberg H Quin B (1997, p39) "Strategy is the pattern plan that integrates an organisational goal, policies and action sequences as a whole." Therefore, managers or the top level of an organisation need to be very careful when selecting the strategy for them to implement in the market, to survive and to win their competitors. In this assignment, the school of strategies which include planning school, culture school and positioning school of Minztberg will be analysed to show these strategies were put into action to help organisation be more participating in the global market. This assignment also illustrates some international theories which are Porter's diamond, five forces, generic strategies and product life cycle of an organisation by analysing Tesco Plc case. 2. School of Strategies overview

It is undeniable that strategic development is the key factor for the survival and success of every business. Obviously, each organisation should have suitable strategies and adapt it to the circumstances that arise in a competitive market. Turner (2003) stated that "in an attempt to guide those whose job it is to put strategy into practice, Henry Mintzberg, el at (1998) described the process of a 'strategy safari' and has identified ten schools of thought in respect of strategy development. These schools have varied in popularity overtime". The ten different schools were divided into the groups of prescriptive, descriptive and synthesis. The difference point between the prescriptive schools and the descriptive ones is that the former focus on strategy formulation while the latter emphasize strategy development. The three prescriptive schools are considered the efficiency and stability foundations which create directions as well as objectives for the development of organisations. According to Stacey (2007), the three prescriptive schools are "the design school, the planning school, the positioning school .These three schools become both fundamental and preconditioned elements of strategic development for each organisation. Added to these schools, the different descriptive schools which are entrepreneurial school, the cognitive school, the learning school, the power school, the cultural school and the environmental school give deep insights in strategy formulation. All strategy perspectives recognize the relevance of entrepreneurship. The last group is synthesis that consists of the configuration school, "which integrates the views of all the other schools in terms of configurations or in term of transformations" (Stacey, 2007). This school represents an attempt at integration which definitively recognizes the complexity of strategy. This assignment will take three schools which are the planning school, the culture school and the positioning school to analysis and apply to Tesco to show these models work and how an organisation apply these models to achieve their aims, objectives and be successful in global market.

2.1. The Planning School
2.1.1. Definition

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