ROME CHOPRA (133008109)
Similar Contexts lead to Similar Innovation
Technology, content, sources, and tools all lie under the umbrella term “media.” Media has been defined as a way of getting information rather than using our own five senses. By going beyond personal experience, one can question surroundings, make observations, and fuel human curiosity. Media can take power and obtain power. However media is not developed and conceptualized from whim, it is in fact conceived by human need, and the history that develops around the people. History provides a context where media flourishes and tends to repeat itself as seen throughout time. Thus the idea that history repeats itself applies to the realm of media. Before exploring the repetition of history and its application to media, one must first define it. History is nothing more than a record of past events and a change of conditions, and is made up of three parts: the past present and future. The reason for history repeating itself is one that relies on the relationship between technology and context. When two different time periods are similar, the technology developed during those times tends to be similar, but more adapted in one over the other. This school of thought can be closely related to the social constructionist view of history, which states plainly that context drives change in society. Developing on the constructionist view, one can say the context in the 1950’s and from the year 2003 onwards caused innovation in three-dimensional. Three-dimensional films began to release during the 1950’s to the 1960’s. These films had a huge impact on American society in those ten years. However, it’s popularity faded until 2003. In the 1950’s many servicemen were returning home from World War II and wanted to focus on their families. The conveniences offered by television sets had caused a competition throughout society. As a result, the motion picture industry found itself losing customers, and profits were declining. As an attempt to save the market for movies, executives began experimenting to provide something that regular television sets could not offer to the customers. One of the experiments consisted of three-dimensional movies, which had been around previously but did not become public phenomena until the 1950’s. The basic principal of 3-D involved “the usage of two cameras spaced apart for the two eyes, and then the exposed film from one camera was laid over the film of the other to produce a single movie print with offset images” (Hayes). This method would produce a double image, and with the help of special polarized glasses, a three dimensional scene could be viewed. The utilization of three-dimensional films started strongly in the Golden Era (1950-1953), and then depreciated over the course of the decade. The first film presented in 3-D was “Bwana Devil” which premiered in November 1952, “starring Robert Stack, Barbara Britton, and Nigel Bruce” (Belleranti). “The film’s storyline revolves around man-eating lions in Africa who attacked railway workers” (Belleranti). In April 1953, there were two groundbreaking features in 3-D: “’Columbia’s Man in The Dark’ and Warner Bros. ‘House of Wax,’ the first 3-D feature with stereophonic sound” (Hayes). The success of these two films proved that major studios now had a method of getting moviegoers back into theaters and away from television sets, which had been causing a steady decline in attendance in theaters. All was well until the 3-D craze began to decline. The reasons were numerous but the most important were “the requirement of two projectors to run simultaneously, the insurance that the prints remain identical after repair or synchronization would be lost, and lastly the harmful and discomforting effects on the consumers” (Belleranti). However, even though some decline of 3-D films began, it did not fully ever end. The market declined but did not self-destruct. With the pursuit of invention and...
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