(By: Yahya R. Kamalipour)
Publisher: Thomson Wadsworth
Year of Publication: 2007
Book Report Written By: Husain Ebrahim / Department of Mass Communication at Grambling State University. The author of the Global Communication book is Yahya Kamalipour a professor of mass communication and head of the department of communication and creative arts at Purdue University. His research interests are about topics related to global communications such as, international communications, globalization, new communication technologies, and media impact. In this book, the author collected researches that are related to the global communication topic from 14 different researcher, and developed this Global Communication book. According to Kamalipour that the international communications were there since the nations were funded and connection between people started. However, communication styles and tools are changing and improving. In addition, international communication did not cause any conflict between nations until it starts to influence cultures, change believes, and opinions. Furthermore, the writer discusses the global communication as a component of the term globalization that predicted by Marshall McLuhan in the 1960s. Although, there are several components for globalization: economic, politics, culture, social, and communication, but communication is the most notable aspect. Moreover, Kamalipour claims that global communication is still a growing field that fits under most of the humanity sciences as, mass communication, international relations, politics, economics, social science, managements, and public administrations. Further, the area of global communication is growing rapidly and needs to be investigated more because the significant role it plays in solving conflicts between nations. The book theme started discussing the definition of the globalization term to reach an agreement on the role of communication. After the author produce a historical view of global communication, and how it developed, added to the theories that supported the global communication. Next, the book emphasis the role that the economy played in changing the way of communicating, and the governmental regulations on the global communications. In addition, Kamalipour explained the changes that came with the emerge of new communication technologies, specifically the internet. Then the author moved to clarify the impact and the way that the communications changes others cultures through the information flow. Finally, the book addresses the impact and influence of the media on changing cultures specially politics by using propaganda or advertisement. Chapter 1: Following the Historical Path of Global Communication: Allen Plamer who mentioned the background of the global communication studies, and explained the different stages of improving the networks of global communication conducted this chapter. The author started this chapter by explaining the role of the geographical space on communication and how it used to be a barrier. Additionally, global communication started since the pharaonic civilization expanded its rule to reach south Europe, North and South Africa, and a part of Asia; hence, the geographical space was the reason of the need of global communication. Moreover, preaching and religious activities also increased need of communicating with other cultures. Later, the printing press and knowledge explosion era has solved an enormous problem that was facing the intercultural communicators, added to the new communication scientists who developed the international network in the 19th century.
Chapter 2: Drawing a Bead on Global Communication Theories:
Kamalipour has used the research that John Downing conducted in collecting the mass communication theories that contributed in explaining the global communication. Downing has just used the normative theories as an only example of theories for the global...