Global Animation Industry

Topics: Animation, Traditional animation, Computer animation Pages: 295 (79707 words) Published: October 5, 2012
Global Animation Industry

Global Animation Industry: Strategies, Trends and Opportunities

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Global Animation Industry

Table of Contents

Global Animation Industry ...................................................................... 16 History and Evolution .................................................................................... 20 EMERGENCE OF THE ANIMATION INDUSTRY ............................................... 21 PIONEERS OF THE INDUSTRY ............................................................................ 30 FIRST INDUSTRY CRISIS ...................................................................................... 37 POPULARITY OF FEATURE ANIMATION ......................................................... 38

Why is Animation Different ........................................................................... 39 Industry Characteristics................................................................................. 41 ANIMATION INDUSTRY SUPPLY CHAIN .......................................................... 43 ROLE OF TECHNOLOGY ...................................................................................... 46 MERCHANDISING OPPORTUNITIES .................................................................. 53 DISTRIBUTION OF ANIMATION CONTENT ...................................................... 55 COMPETITIVE LANDSCAPE OF ANIMATION STUDIOS ................................. 58 RISKS FACED BY ANIMATION STUDIOS .......................................................... 62 DEMAND DRIVERS OF THE INDUSTRY ............................................................ 64

Market Opportunity ....................................................................................... 65 Global Animation Studios Distribution and Capabilities ........................... 69

Animation Segments .................................................................................. 79 Market Segmentation ..................................................................................... 79 2D ANIMATION ...................................................................................................... 80 3D ANIMATION ...................................................................................................... 84 VISUAL EFFECTS................................................................................................... 85 WEB ANIMATION .................................................................................................. 86

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Global Animation Industry

CORPORATE SERVICES ....................................................................................... 86

Computer Games ............................................................................................ 87 CROSS OVER BETWEEN GAMES AND MOVIES .............................................. 88

Computer Generated Imagery (CGI) ........................................................... 94 PRODUCING CGI ANIMATION .......................................................................... 102 ADVANTAGES OF PRODUCING CGI ANIMATION ........................................ 103 DISADVANTAGES OF PRODUCING CGI ANIMATION .................................. 105 INFLUENCE OF CGI ON CEL ANIMATION ...................................................... 106 CHALLENGES ...................................................................................................... 109 CRITICAL SUCCESS FACTORS FOR CGI PRODUCTIONS ............................. 109

Stop Motion ................................................................................................... 110 Motion Capture ............................................................................................. 114

Forecasting Animation Content Demand .............................................. 119 Animation Content demand from TV Channels in Europe ...................... 119 Animation Content demand from TV Channels in the Us and...
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