Global Animation Industry
Global Animation Industry
Global Animation Industry: Strategies, Trends and Opportunities
Page 1
Global Animation Industry
Table of Contents
Global Animation Industry ...................................................................... 16
History and Evolution .................................................................................... 20
EMERGENCE OF THE ANIMATION INDUSTRY ............................................... 21 PIONEERS OF THE INDUSTRY ............................................................................ 30 FIRST INDUSTRY CRISIS ...................................................................................... 37 POPULARITY OF FEATURE ANIMATION ......................................................... 38
Why is Animation Different ........................................................................... 39 Industry Characteristics................................................................................. 41
ANIMATION INDUSTRY SUPPLY CHAIN .......................................................... 43 ROLE OF TECHNOLOGY ...................................................................................... 46 MERCHANDISING OPPORTUNITIES .................................................................. 53 DISTRIBUTION OF ANIMATION CONTENT ...................................................... 55 COMPETITIVE LANDSCAPE OF ANIMATION STUDIOS ................................. 58 RISKS FACED BY ANIMATION STUDIOS .......................................................... 62 DEMAND DRIVERS OF THE INDUSTRY ............................................................ 64
Market Opportunity ....................................................................................... 65 Global Animation Studios Distribution and Capabilities ........................... 69
Animation Segments .................................................................................. 79
Market Segmentation
Global Animation Industry: Strategies, Trends and Opportunities
Page 1
Global Animation Industry
Table of Contents
Global Animation Industry ...................................................................... 16
History and Evolution .................................................................................... 20
EMERGENCE OF THE ANIMATION INDUSTRY ............................................... 21 PIONEERS OF THE INDUSTRY ............................................................................ 30 FIRST INDUSTRY CRISIS ...................................................................................... 37 POPULARITY OF FEATURE ANIMATION ......................................................... 38
Why is Animation Different ........................................................................... 39 Industry Characteristics................................................................................. 41
ANIMATION INDUSTRY SUPPLY CHAIN .......................................................... 43 ROLE OF TECHNOLOGY ...................................................................................... 46 MERCHANDISING OPPORTUNITIES .................................................................. 53 DISTRIBUTION OF ANIMATION CONTENT ...................................................... 55 COMPETITIVE LANDSCAPE OF ANIMATION STUDIOS ................................. 58 RISKS FACED BY ANIMATION STUDIOS .......................................................... 62 DEMAND DRIVERS OF THE INDUSTRY ............................................................ 64
Market Opportunity ....................................................................................... 65 Global Animation Studios Distribution and Capabilities ........................... 69
Animation Segments .................................................................................. 79
Market Segmentation