The Meaning Behin Characters in Cartoon "Spongebob Squarepants"
Abstract
The aim of this research is to observe the use of signs in each character in cartoon “Spongebob SquarePants”. The research is focused on analyzing traits and behaviors of each character in this cartoon which represented signs. This paper describes meanings behind characters in cartoon “Spongebob SquarePants”. In this cartoon, there are seven main characters which have special traits. The behaviors and traits are a sign which represent something hidden. This research was made based on two research question which are representation of seven deadly sins in every character in cartoon “Spongebob SquarePants” and how cartoon “Spongebob SquarePants” influence cultures and kids in Indonesia.
Introduction
Television programs for kids cannot be separated from animation film/ cartoon. Cartoon is the most programs which showed rather than other programs for kids. According to YPMA on Januari 2008, there are 41 titles of animations/ cartoons from 61 kids programs which appeared on local television. Many kinds of animation films showed in local television were about adventure, friendship, games, imaginations, and kung fu.
Animation in Indonesia is still far when compared with overseas animation industry. Furthermore, lots of animation import that circulated in our country. But not all are suitable to be consumed for children. Cultural differences are still a major problem. Cultures that exist in foreign countries do not fully comply with the existing culture in Indonesia.
Director of the Directorate General of Cultural Values Traditions of Art and Film, I Gusti Nyoman Widja SH expressed concern over the television shows that do not reflect the nation's cultural values. Current form of globalization carries positive charge spread information but fast-moving currents of globalization can have a negative influence on the local values in society.
B. Guntarto of Critical Media for Children (Kidia) stated that a lot of cartoons that showed on television station in
The aim of this research is to observe the use of signs in each character in cartoon “Spongebob SquarePants”. The research is focused on analyzing traits and behaviors of each character in this cartoon which represented signs. This paper describes meanings behind characters in cartoon “Spongebob SquarePants”. In this cartoon, there are seven main characters which have special traits. The behaviors and traits are a sign which represent something hidden. This research was made based on two research question which are representation of seven deadly sins in every character in cartoon “Spongebob SquarePants” and how cartoon “Spongebob SquarePants” influence cultures and kids in Indonesia.
Introduction
Television programs for kids cannot be separated from animation film/ cartoon. Cartoon is the most programs which showed rather than other programs for kids. According to YPMA on Januari 2008, there are 41 titles of animations/ cartoons from 61 kids programs which appeared on local television. Many kinds of animation films showed in local television were about adventure, friendship, games, imaginations, and kung fu.
Animation in Indonesia is still far when compared with overseas animation industry. Furthermore, lots of animation import that circulated in our country. But not all are suitable to be consumed for children. Cultural differences are still a major problem. Cultures that exist in foreign countries do not fully comply with the existing culture in Indonesia.
Director of the Directorate General of Cultural Values Traditions of Art and Film, I Gusti Nyoman Widja SH expressed concern over the television shows that do not reflect the nation's cultural values. Current form of globalization carries positive charge spread information but fast-moving currents of globalization can have a negative influence on the local values in society.
B. Guntarto of Critical Media for Children (Kidia) stated that a lot of cartoons that showed on television station in
References: * Chandler, Daniel (2002) Semiotics: The Basics. London: Routledge. * Barthes, Roland (1973/ 1974) S/Z. London: Cape * Broto