Ghalieh Hanano

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SIM336 (Off Campus)
Strategic Management

- January 2013 -

Sunderland Business School

Individual Assignment
Case Study – ‘The Comeback of Caterpillar, 1985-2001’ in De Wit & Meyer (2004:755-772)

Submission Date: Monday 7th January 2013
Word Count: 3,000 words

Introduction:
This individual assignment will be assessed by means of a 3,000 word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to strategic renewal in a global industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed: 1. Ability to analyse the complexity of organisations and their environments 2. Demonstrate an understanding of the complexity of the relationships between an organisation and its environment 3. Ability to evaluate existing models against practices of real organisations

The assignment will be marked and moderated by: Module Tutors

Please note:
1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme handbook. See your Tutor for guidance on ‘Harvard Referencing Style’, and avoiding ‘Plagiarism’. 2. A hard copy, an electronic copy on CD or DVD Rom, of the assignment must be handed into your Local Study Centre on or before the appointed date under cover of the Sunderland Business School Feedback Sheet. 3. Submission Date: Monday 7th January 2013

Task
Your task is to carry out a critical analysis and evaluation of strategy development in a well established international manufacturer of heavy construction equipment, using the information provided and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategic renewal. Your assignment should be presented in a business report format and should be within the range 3,000 +/- 500 words (excluding executive summary, references and relevant appendices). The report should include a title page and executive summary and be fully and consistently referenced, using the Harvard Referencing style. You must also submit a CD or DVD Rom containing an electronic version of the report. This should be clearly labelled with your name, your course and the name of the case study. It is recommended that you research information additional to the case study to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.

Assessment Criteria
In the event of failing this individual assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather than describing ‘what’. The assignment will be assessed and moderated by the module team in accordance with the marks allocated to each of the questions detailed below. 10% of the marks are set aside for the ‘report style’ criteria.

Academic Rigour
* your ability to isolate the key strategic issues
* the coherence and depth of the analysis of those issues * the ability to analyse the strategy context within which companies operate * the ability to critically review and evaluate strategic decisions made by companies

Methodology
* the use of relevant evidence, from material provided and personal research to support any statements made * the appropriateness of the methods used and theoretical models and frameworks applied * the...
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