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By | November 2010
Page 1 of 15
Marketing

Submitted by:

Razi Ahmed Rathore
00207197

Submitted to:

Mr Coker

Table of Contents

Task 1…………………………………………………………………………....3

1.1 Introduction…………………………………………………………………..3 1.2 Marketing…………………………………………………………………….4 1.3 Concept of marketing…………………………………………………………4 1.4 What are customers needs and wants………………………………………...4 1.5 Cost of marketing…………………………………………………………….5 1.6 Advantages of Marketing……………………………………………………6

Task 2…………………………………………………………………………....7

2.1 Micro Environment………………………………………………………….7 2.2 Macro Environment…………………………………………………………7 2.3 Environment of Tesco………………………………………………………8 2.4 Environmental Management………………………………………………..8 2.5 SWOT Analysis…………………………………………………………….9

Task 3…………………………………………………………………………..11

3.1 Traditional and extended marketing mix…………………………………..11 3.2 Prospect and Concept of marketing………………………………………..12

Task 4……………………………………………………………………..……14

4.1 The Extended Marketing mix(7Ps)………………………………………...14 4.2 Tesco Pestle Analysis……………………………………………………...16

References…………………………………………………………17

Task 1

1.1 Introduction:

Tesco is the 2nd biggest store in the UK. The company has more than 360,000 employees worldwide. In the UK, Tesco stores range from small local Tesco Express sites to large Tesco Extras and superstores. Around 86% of all sales are from the UK. Originally Tesco specializes in food and drink, it has diversified into areas such as clothing, consumer electronics, financial services, telecoms, home, health and car insurance, dental plans, retailing and renting DVDs, CDs, music downloads, Internet services and software. Most surprisingly they have started the Tesco loans to the public.

2. Marketing :

The term marketing has changed and evolved over a period of time, today marketing...

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