Swot Analysis of Oracle Corp & Sap Ag

Topics: Oracle Corporation, Enterprise software, SAP AG Pages: 5 (1470 words) Published: December 21, 2012
Principles of Marketing|
Assignment 1
Submitted to Mr. Hasan Javid|

By Sultan Lashari ( 10k – 2629 )

S.W.O.T Analysis of ORACLE4
S.W.O.T Analysis of SAP AG6

Oracle provides the world’s most complete, open, and integrated business software and hardware systems, with more than 370,000 customers—including 100 of the Fortune 100—representing a variety of sizes and industries in more than 145 countries around the globe. Oracle's product strategy provides flexibility and choice to our customers across their IT infrastructure. Now, with Sun server, storage, operating-system, and virtualization technology, Oracle is the only vendor able to offer a complete technology stack in which every layer is integrated to work together as a single system. In addition, Oracle's open architecture and multiple operating-system options gives our customers unmatched benefits from industry-leading products, including excellent system availability, scalability, energy efficiency, powerful performance, and low total cost of ownership. Starting more than 30 years ago with Oracle's innovative relational database, the Oracle stack today includes Oracle Enterprise Linux, Oracle VM, Oracle Fusion Middleware, and the largest and most complete set of industry and business applications software on the market. The addition of Sun storage and systems technology makes the Oracle stack complete. Oracle integrates every layer of the IT stack to deliver compelling value, based on high system availability and security, stunning performance, and low TCO. Only Oracle can offer this stack advantage to its customers through deep and seamless integration between the tiers that our competitors cannot match. Throughout its history Oracle has proved it can build for the future on the foundation of its innovations and its intimate knowledge of customer challenges and successes analyzed by the best technical and business minds in the world. The company has leveraged its immense size and strength to serve its customers, and to implement key technology and business decisions that upend conventional wisdom and take its products and services in new directions. Today Oracle is the gold standard for database technology and applications in enterprises throughout the world—the company is the world's leading supplier of information management software and the world's second largest independent software company. And Oracle's complete portfolio of servers, storage, software, and networking products are engineered to work together to deliver record-breaking performance, simplified management, and cost-saving efficiencies. S.W.O.T Analysis of ORACLE

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.  Here our subject for the S.W.O.T analysis is the Oracle Corporation. Strengths:

* Best of the breed product suite through various acquisitions. For example the Sun Corp acquisition has given it the explicit rights to the Java Inc. which is very widely used software, even used by its competitors. * Monopoly in enterprise databases. It’s the largest database management company with competition being very distinct, even then it also enjoys economies of scale, brand image and customer trust. * Technological Innovation. Due to its diversified bases its brain input is very versatile due to which it has a greater innovation capabilities which can carry it a long way. * Robust marketing position. It’s a recognized and well settled firm and also the market leader giving it an advantage over software market’s landscape....
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