Monday, October 24, 2011
Cigarette smoking poses medical dangers and may lead to cancer for both the smoker and those who experience secondhand smoke. The Get Unhooked advertising campaign was developed at Miles Calcraft Briginshaw Duffy by creative director Paul Briginshaw and Malcolm Duffy with agency producer Russell Taylor. This anti-smoking ad from the National Health Service in the United Kingdom gives you a mild graphic representation of what smoking tobacco does to a person. The NHS released four posters and four television adverts portraying adults with fish hooks through their mouths. It is important to consider the point of view since the advertisement was created by a government program that deals with health care and is funded by the citizens of England.
The average smoker needs over five thousand cigarettes a year. That’s the message in the “Get Unhooked” campaign. Timed to coincide with New Year resolutions, the campaign encourages readers and viewers to “Get unhooked”, by calling their 800 number or by visiting getunhooked.co.uk. With launching the campaign, the public health minister, Caroline Flint, said: “Many smokers will be considering stopping as part of their new year’s resolution. These adverts highlight the controlling message of tobacco. We know 70% of smokers would like to give up.” Robert West, professor of health psychology at University College London, said: “The nicotine in cigarette smoke can be as addictive as heroin and crack cocaine. By getting ‘unhooked’ you are freeing yourself from a lethal cycle of addiction.” The ads “psychologically make a lot of sense” because they set up the “trigger” – the addiction of smoking – but then provide a solution: a phone number and website that will give details of NHS smoking cessation services. In this anti-smoking advertisement by the National Health Service of England you can clearly see suffering and consequence...