Ottawa Charter
PDHPE Speech
By Mason Cohen
Good morning Mr. Anderson and class. Today I will be talking to you about my perspective on the effectiveness of Health promotion campaigns that have been implemented in Australia in order to address the National Health priority issues, concerning cancer, cardiovascular disease and injury. Health promotion is the process of enabling people to increase control over, and to improve their health. In my opinion, for a campaign to be successful it must address all areas of the Ottawa Charter in accordance with cost to an individual and community, social justice principles and priority population groups. The reason why a health campaign works so effectively is due to a multi-faceted approach, which encapsulates all areas of society including the individual, community, government and non-government agencies who have been able to work in correspondence with one another to formulate and achieve the required goal.
Firstly, The National Tobacco campaign is a very successful campaign in my opinion as it is able to effectively facilitate all areas of the Ottawa Charter enabling people to increase control over, and to improve their overall health. As a result of this campaign both mortality and morbidity rates have decreased. Evident through a recent epidemiological study, there has been a drastic reduction in prevalence of adult daily smoking from 15.9 percent currently, which will lower to an estimated 10 percent or less by the year of 2018. The National tobacco campaign incorporated a segment aimed at smokers between the ages of 18 and 40, promoting a message quote “Every cigarette is doing you damage.” These advertisements were created specifically to portray the damage smoking inflicts upon a human in the most grotesque and hard hitting way possible. Non-smoking laws that have been implemented by the National Tobacco Campaign act as a catalyst in directing society to become aware of the decisions they make and the health consequences
By Mason Cohen
Good morning Mr. Anderson and class. Today I will be talking to you about my perspective on the effectiveness of Health promotion campaigns that have been implemented in Australia in order to address the National Health priority issues, concerning cancer, cardiovascular disease and injury. Health promotion is the process of enabling people to increase control over, and to improve their health. In my opinion, for a campaign to be successful it must address all areas of the Ottawa Charter in accordance with cost to an individual and community, social justice principles and priority population groups. The reason why a health campaign works so effectively is due to a multi-faceted approach, which encapsulates all areas of society including the individual, community, government and non-government agencies who have been able to work in correspondence with one another to formulate and achieve the required goal.
Firstly, The National Tobacco campaign is a very successful campaign in my opinion as it is able to effectively facilitate all areas of the Ottawa Charter enabling people to increase control over, and to improve their overall health. As a result of this campaign both mortality and morbidity rates have decreased. Evident through a recent epidemiological study, there has been a drastic reduction in prevalence of adult daily smoking from 15.9 percent currently, which will lower to an estimated 10 percent or less by the year of 2018. The National tobacco campaign incorporated a segment aimed at smokers between the ages of 18 and 40, promoting a message quote “Every cigarette is doing you damage.” These advertisements were created specifically to portray the damage smoking inflicts upon a human in the most grotesque and hard hitting way possible. Non-smoking laws that have been implemented by the National Tobacco Campaign act as a catalyst in directing society to become aware of the decisions they make and the health consequences