By:Daksh Mahajan (MBA batch(2012-14),Ambedkar University ,Dwarka campus,Delhi)
Dairying has played an important role in strengthening India’s rural economy. It has been recognised as an instrumental to bring about socio – economic transformation. Small & marginal farmers and landless labourers derive a substantial part of their livelihood from the sale of milk .We own about seventy percent of cattle in the rural areas. The vast potential of dairying is in employment generation and poverty alleviation is well recognised.
The white revolution which was brought by Dr V. Kurein in the early sixties has completely changed the scenario of dairy industry.It has increased the availability of milk as well as provided a reliable source of income and employment to millions of our rural families thus improving the quality of their life. More than 1.1 lakhs DAIRY COOPERATIVE SOCIETIES with 10 million farmer members in existence throughout the country. India the world’s largest milk producer accounts for 20 percent of global milk production and most of it consumed domestically. In India about sixty percent milk is consumed in liquid form and remaining forty percent is used in the form of butter, ghee(clarified butter), cheese ,curd, ice cream ,dairy whiteners and traditional sweets. Milk output is growing @4% annually but Indian dairy industry is pre dominantly controlled by the unorganised sector. Milk is not a status symbol, it is the symbol of nutrition which is not only food but an essential ingredient of our life and is quite indispensable.
From being written off as a basket case, India has emerged today as the largest milk producer of the world with an annual production of more than 121 million tonnes as per the 2012 edition of ‘Dairy India’. It has one of the biggest markets both nationally and globally. Increasing population and urbanization is expected to expand the potential market for dairy sector. The world population is... [continues]
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