Gujarat Co-Operative Milk Marketing Federation: Industry Profile

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  • Topic: Milk, Marketing, Dairy products
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GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD

SUMMER TRAINING REPORT
ON

THE TASTE OF INDIA
Prepared By
Darshan Makwana
Student of
Master of BusinessAdministration
Batch (2007 - 2009)
Roll No. -18
Submitted To
Saurashtra University
Rajkot
Guided By
Prof. Vijay Vyas

Institute
R.K. College of
Engineering and Technology
RAJKOT
1

GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD

PREFACE
AMUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization. A person aspiring to enter in management profession must have practical knowledge of the subject. The objective of industrial training is to develop practical knowledge in student as a supplement to the theoretical study of management in general as well as industrial. It provides foundation to students intending to pursue a career in this field. The industrial training is the most exciting experience of the education. Every person needs some changes from the routine education. For this training industry is selected by me and fetch information about different products of ‘AMUL ’, and its activities. But I concentrated more on taking information about Marketing for AMUL Chocolates to promote AMUL Chocolates.

As I am student of management and the future Manager the training play vital role in my education. Because of the industrial training I have knowledge of industrial environment and I felt hat this would be the part of my life. I become conscious that I am the manager of future and I should also learn hoe to solve managerial problem and fulfill others requirement at the time. I have tried my best to represent all relevant data and information relating to my project work. I hope this report will serve the purpose of the readers Darshan Makwana

M.B.A

2

GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD

ACKNOWLEGEMENT
This is to acknowledge to something about those people who have cooperated me to reach at the edge of my training work. I wish to place a close profound indebt ness and deep sense of gratitude to Prof. Vijay Vyas (Project Guide), Mrs. Aarti Joshi, Mr. Alpesh Nashid (Placement Advisor), Miss Vishwa Kasundra (Faculty) and all professors for providing and guiding me to get training in AMUL industry. I am grateful to respected Mr. D.T. Rawal (Branch Manager), Mr. Naval Parmar, Bhasmang Acharya and Arun Karkera (Sales Executive) of Ahmedabad and Vivek Agarwal (Assistant Manager) in Chocolate production department. I am highly thankful to the Management committee for helping me in my project work by providing me all the information needed and guided me in making the report, directing and helping me which made the process very easy and educational. I would also like to thank all those people who have knowingly and unknowingly helped me in my report making.

Darshan Makwana
M.B.A

3

GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD

CONTENTS
Sr No.
A

PARTICULAR
INDIAN DAIRY INDUSTRY: A PROFILE

Page No.
5-6

B

EXECUTIVE SUMMARY

7-11

C

COMPANY PROFILE

12-15

D

PRODUCTION DEPARTMENT

16-27

E

MARKETING STRATEGIES

28-51

F

FINANCE DEPARTMENT

52-55

G

HUMAN RESOURSE MANAGAMENT

56-63

H

SWOT ANALYSIS

64-65

I

CONCLUSION

66-66

J

REFERENCES

67-67

K

AMUL DAIRY PRODUCT

68-72

I.

4

GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD

AMUL
INDIAN
DAIRY
INDUSYTRY
PROFILE

5

GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD

INDIAN DAIRY
INDUSTRY– A PROFILE
India’s modern dairy sector has expanded rapidly. India is recognized as a biggest and fastest growing market in the world for milk and milk products. India's dairy market is multi-layered. It's shaped like a pyramid with the base made up of a vast market for Chocolate. The bulk of the demand for Chocolate is among the Rural areas whose requirement is large.

India’s dairy sector is expected...
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