From Small Business to Large Brand Firm
Erik Heritage
English 102
Dr. Ramirez
November 12, 2010
From Small Business to large Brand firm: New Jersey Wineries
New Jersey wineries are well-medaled. Twenty three New Jersey wineries won nearly 250 medals and awards in competitions and taste testing’s against other domestic and international wines in 2010 alone. Pick a category, red, white or a dessert, and a wine from New Jersey beat a corporate winery with a largely known brand. Their products have proved to be better but can’t seem to get the recognition. The beginning of wine in New Jersey was in 1762, when the London Society for the Encouragement of the Arts, Manufactures and Commerce offered 200 English pounds to the largest vineyard to be planted north of the Delaware River. Edward Antill, who lived in Raritan Landing near New Brunswick, won the prize. "I have been thought by some gentleman as well as by farmers very whimsical in attempting a vineyard," Antill acknowledged after beating out a wannabe winemaker in Basking Today there are 28 wineries in New Jersey from the top of the state to the bottom. They are modest establishments whose wines range from the traditional to ones made from local berries. If you 're tired of California Cabernet or Oregon Pinot Noir, you might want to try some cranberry wine from Tomasello Winery in Hammonton (Taber 2005). All throughout the world of small business firms and Entrepreneurships like the wineries in New Jersey are looking for ways to be noticed over the larger firms it is a struggle for them when there are many big brand firms that consumers are loyal to. The small business find it hard to get recognized outside are there local customers. The businesses are looking for ways to separate them from the competition. Strategies are developed to help the small business grow produce quantity and quality. The New Jersey wine region is struggling to get recognized over the more popular regions like California and regions to the north like
English 102
Dr. Ramirez
November 12, 2010
From Small Business to large Brand firm: New Jersey Wineries
New Jersey wineries are well-medaled. Twenty three New Jersey wineries won nearly 250 medals and awards in competitions and taste testing’s against other domestic and international wines in 2010 alone. Pick a category, red, white or a dessert, and a wine from New Jersey beat a corporate winery with a largely known brand. Their products have proved to be better but can’t seem to get the recognition. The beginning of wine in New Jersey was in 1762, when the London Society for the Encouragement of the Arts, Manufactures and Commerce offered 200 English pounds to the largest vineyard to be planted north of the Delaware River. Edward Antill, who lived in Raritan Landing near New Brunswick, won the prize. "I have been thought by some gentleman as well as by farmers very whimsical in attempting a vineyard," Antill acknowledged after beating out a wannabe winemaker in Basking Today there are 28 wineries in New Jersey from the top of the state to the bottom. They are modest establishments whose wines range from the traditional to ones made from local berries. If you 're tired of California Cabernet or Oregon Pinot Noir, you might want to try some cranberry wine from Tomasello Winery in Hammonton (Taber 2005). All throughout the world of small business firms and Entrepreneurships like the wineries in New Jersey are looking for ways to be noticed over the larger firms it is a struggle for them when there are many big brand firms that consumers are loyal to. The small business find it hard to get recognized outside are there local customers. The businesses are looking for ways to separate them from the competition. Strategies are developed to help the small business grow produce quantity and quality. The New Jersey wine region is struggling to get recognized over the more popular regions like California and regions to the north like
References: Manternach, L. (2010). Differentiate to create a big brand for small businesses. Corridor Business Journal, 6. Retrieved from EBSCOhost. Metzler, James (2002). Taking Care of Business. PC Magazine, 21(6), 110, 39 Retrieved from EBSCOhost. Moen, K. (2008). Small business can lead to bigger, better things. SaskBusiness, 29(7), 23-26. Retrieved from EBSCOhost. Udell, G. G. (1977). A Small Business Extension Service? Implications of The Small Business Development Act. Journal of Small Business Management, 15(3), 1-8. Retrieved from EBSCOhost. Subrahamian, B. (1981). Inside Agriculture: A Boost For Small Businesses. American Journal of Small Business, 6(1), 3-5. Retrieved from EBSCOhost. Stanworth, J., Stanworth, C., Watson, A., Purdy, D., & Healeas, S. (2004). Franchising as a Small Business Growth Strategy. International Small Business Journal, 22(6), 539-559. Taber, G. M. (2005).Vintage New Jersey. njbiz, 18(2), 15. EBSCOhost. Ruth, J. S. (2010). N.J. wines up against bitter competition. njbiz, 23(25), 20. EBSCOhost This article explains that now that New Jersey in a wine region, they have acquired competitors Carrington, J. H., & Aurelio, J. M. (1976). Survival Tactics for the Small Business. Business Horizons, 19(1), 13. EBSCOhost.