From Small Business to Large Brand Firm

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  • Topic: Wine, Business, History of wine
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Erik Heritage

English 102

Dr. Ramirez

November 12, 2010

From Small Business to large Brand firm: New Jersey Wineries

New Jersey wineries are well-medaled. Twenty three New Jersey wineries won nearly 250 medals and awards in competitions and taste testing’s against other domestic and international wines in 2010 alone. Pick a category, red, white or a dessert, and a wine from New Jersey beat a corporate winery with a largely known brand. Their products have proved to be better but can’t seem to get the recognition. The beginning of wine in New Jersey was in 1762, when the London Society for the Encouragement of the Arts, Manufactures and Commerce offered 200 English pounds to the largest vineyard to be planted north of the Delaware River. Edward Antill, who lived in Raritan Landing near New Brunswick, won the prize. "I have been thought by some gentleman as well as by farmers very whimsical in attempting a vineyard," Antill acknowledged after beating out a wannabe winemaker in Basking Today there are 28 wineries in New Jersey from the top of the state to the bottom. They are modest establishments whose wines range from the traditional to ones made from local berries. If you're tired of California Cabernet or Oregon Pinot Noir, you might want to try some cranberry wine from Tomasello Winery in Hammonton (Taber 2005). All throughout the world of small business firms and Entrepreneurships like the wineries in New Jersey are looking for ways to be noticed over the larger firms it is a struggle for them when there are many big brand firms that consumers are loyal to. The small business find it hard to get recognized outside are there local customers. The businesses are looking for ways to separate them from the competition. Strategies are developed to help the small business grow produce quantity and quality. The New Jersey wine region is struggling to get recognized over the more popular regions like California and regions to the north like the Finger Lakes region.

Small business has become a large part of our economies survival in this hard economic time. It’s important that the small firms and business continue to survive also. These days we have seen rising costs and declining sale. The world and selling, buying and investing have had a lack of confidence since the economy problems. Large brand companies seem to have the upper hand these days as people like to follow the normal rutean of buying a brand they recognize. For example when you go to the glossary store, when you’re looking for bread, there’s an entire isle dedicated to just bread. With so many chooses, it’s always a quick pick. You might choose wonder bread because that’s what you’ve been choosing your whole life. This is the same problem for any small business. How is it possible to break a habit of a consumer that is loyal to their brand of bread? Wineries in New Jersey have the same problem. In liquor stores, there are long and endless isles of wine, so why not choose a wine you are familiar with? Wines like Yellow Tale are not nessacerily the best in quality but people choose them because there popular. It’s important that the small wineries and business develop a tactic or strategy that will push them towards the top of the well recognized brands. It’s not to say that the small business has a bad product. For example wineries have beaten California wines in many compition across the nation. Ross Jonathan explains the struggle that New Jersey has been facing for the past few years. Ross is a general manager of a New Jersey Restaurant. Ross States, The high acidity and fertility of New Jersey’s soil can be an issue, he said. “Everything grows in New Jersey,” he said. “Some of the greatest wines in the world come from vineyards where the vines are under a lot of stress and they have to work very hard to get moisture.” Ross said New Jersey’s blueberry and other fruit wines have stood out; however, dessert wines are not consumed in...
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