Mondavi Analysis

Topics: Alcoholic beverage, Wine, Robert Mondavi Pages: 3 (1009 words) Published: October 28, 2012
Robert Mondavi and the Wine Industry
Analysis

EXECUTIVE SUMMARY
The Robert Mondavi Winery became one of America’s most innovative, high-quality winemakers in the late 1960s and early 1970s. There are over 1 million wine producers worldwide and no winery accounted for more than 1% of global retail sales. Because of this and the fact that there are many substitutes, there is an issue to try to gain economies of scale and become a leader in the wine market. Wine tends to stay it its local region, which makes it harder to compete with its substitutes. In the strategic analysis portion of this case analysis, we discuss Porter’s Five Forces and how they affect the Robert Mondavi Winery. We conclude that in order for the winery to stay competitive and gain economies of scale, they should develop new joint ventures and reform their company structure into a decentralized federation.

PROBLEM IDENTIFICATION
After analyzing Robert Mondavi Winery the biggest problem they face being in the wine industry is the threat of substitution of their product. There is a range of different products in the alcohol industry. Wine is not the most consumed alcoholic drink in the world, making it a treat to having sustained and effective substitute products. Robert Mondavi Winery’s second biggest problem they must overcome is being able to sustain a competitive advantage over rival companies in different areas. Such areas include the Winery staying local and not being able to compete in markets in other parts of the world. This is where a firm’s structure is important. Does a firm want to be internationally integrated or have more of a local responsiveness approach? These are the main problems Robert Mondavi Winery has and most overcome to become a better company.

STRATEGIC ANALYSIS
Porters Five Forces:
1. Threat of Rivalry
Robert Mondavi has three focused direct competitors that are threats of being Rivals. Kendall-Jackson is a newer wine firm that has grown...
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