Format Of IIR
Name: ARJUN KAR Enrollment No: 14bsp2381
IBS Campus: PUNE Mobile No: 8552850252 Email Id: 14arjun.kar@ibsindia.org
INTERNSHIP PROGRAM
Initial Information Report (IIR)
I. Internship Program Details:
Title of the Internship Report: Launch Plan Of Amul’s Premium Dahi
Area of the Internship Report: Marketing And Sales
Objective of the Internship Report:
To make a survey of different other dahis in the market.
Then placement of Amul’s Premium Dahi in different outlet.
Finally the promotion of Amul’s Premium Dahi.
Description of the Internship Report in brief:
Conducting a survey of different dahis such as Nestle,Mother Diary, Gowardhan, Spurti, Chitale,Britannia in the market by visiting the different retailers in 4 different areas of Pune where I have to find out what brand the retailers keep and how much quantity and in how much frequency they place the order. Then placing all the orders of Amul premium Dahi to different outlets and reatilers.And finally targeting the customers and promotion of amuls premium dahi to generate more sales so that Amul can capture the market.
II. Organizational Details:
Name of the Organization:
AMUL(GCMMF)
Address of the Organization:
GE Plaza, 204/205, 2nd floor, Airport Road, Opp Gunjan Cinema, Yerawada. Pune-06.
Telephone numbers: 9325502526
E-mail: pranil.jadhav@amul.coop
Main activity of the Organization:
Dairy Products
Name & Designation of Head of the Organization:
Mr.Atul (Branch Manager, Pune)
Work Timings: 9am-2pm
Amount of Stipend Expected: NA
Facilities available to the student:
NA
III. Company Guide:
Name: Pranil Jadhav
Designation: Assistant Manager(Marketing And Sales)
Telephone numbers: 9325502526
E-mail: pranil.jadhav@amul.coop
IV. Report Implementation and Schedule:
Schedule: 2nd March 2015-29th May 2015
Methodology:
Initially to understand the working procedure of the branch.
Understanding the project allotted.
Doing the market survey and
IBS Campus: PUNE Mobile No: 8552850252 Email Id: 14arjun.kar@ibsindia.org
INTERNSHIP PROGRAM
Initial Information Report (IIR)
I. Internship Program Details:
Title of the Internship Report: Launch Plan Of Amul’s Premium Dahi
Area of the Internship Report: Marketing And Sales
Objective of the Internship Report:
To make a survey of different other dahis in the market.
Then placement of Amul’s Premium Dahi in different outlet.
Finally the promotion of Amul’s Premium Dahi.
Description of the Internship Report in brief:
Conducting a survey of different dahis such as Nestle,Mother Diary, Gowardhan, Spurti, Chitale,Britannia in the market by visiting the different retailers in 4 different areas of Pune where I have to find out what brand the retailers keep and how much quantity and in how much frequency they place the order. Then placing all the orders of Amul premium Dahi to different outlets and reatilers.And finally targeting the customers and promotion of amuls premium dahi to generate more sales so that Amul can capture the market.
II. Organizational Details:
Name of the Organization:
AMUL(GCMMF)
Address of the Organization:
GE Plaza, 204/205, 2nd floor, Airport Road, Opp Gunjan Cinema, Yerawada. Pune-06.
Telephone numbers: 9325502526
E-mail: pranil.jadhav@amul.coop
Main activity of the Organization:
Dairy Products
Name & Designation of Head of the Organization:
Mr.Atul (Branch Manager, Pune)
Work Timings: 9am-2pm
Amount of Stipend Expected: NA
Facilities available to the student:
NA
III. Company Guide:
Name: Pranil Jadhav
Designation: Assistant Manager(Marketing And Sales)
Telephone numbers: 9325502526
E-mail: pranil.jadhav@amul.coop
IV. Report Implementation and Schedule:
Schedule: 2nd March 2015-29th May 2015
Methodology:
Initially to understand the working procedure of the branch.
Understanding the project allotted.
Doing the market survey and