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Folgers Coffee Ad Analysis

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Folgers Coffee Ad Analysis
The advertisement I’ve chosen to be my case of study in analyzing an advertisement through Barthes’ analytical model is an ad from Folgers Coffees. The ad is actually a print of a cup of Folgers coffee placed on top of manhole covers in New York City. Holes on the print allow the steam to come out, and the wordings around the cup read ‘Hey City That Never Sleeps. Wake Up. Folgers.’
As I recently learned, Folgers are well-known to be innovative with its ads: always trying to do something creative and funny to attract customers and coffee consumer’s attention. This Folgers’s ad is by all means a clever way to ask for people’s attention.
First of all, let’s analyze the linguistic message in this ad. The simple phrase ‘Hey city that never sleeps.
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